Sr. Director, Product Management

Job Description

Sr. Dir., Product Management - HBO Max (LATAM)

The Job
The Senior Director, Product Management, HBO Max LATAM will lead a team to define the product experience as it relates to driving customer acquisition, customer engagement & usage within our streaming application for the Latin America territory. This role will lead local product management teams, in driving the product requirements for launching HBO Max across Latin America. It will work closely with the global HBO Max Product & Technology teams to determine priorities, coordinate roadmap and ensure successfully delivery of capabilities. This role will also be a liaison to the HBO Max LATAM leadership team for the region, including General Management, Content Development, Content Acquisition, Distribution, and Marketing, and will need to work in tandem with them on execution of the strategies they define. This job reports into the Global Product Management Org, with a dotted line into the LATAM Direct-to-Consumer General Management Org.

The Daily
• Lead the work stream and local product management teams around setting the strategic context, outlining the consumer needs, defining the key features to meet those needs, and work with the cross functional teams to plan the roadmap for LATAM expansion.
• Will work with Global Product and Technology teams to leverage one global tech stack, and one global product, with effort to localize where needed.
• Using a consumer-first approach, this role will strive to understand the local consumer markets, market differences, language subtleties and needs, and ensure product localization meets those needs.
• Work to define the regional capabilities needed for payment methods, billing, purchase funnel, offer/promo requirements and overall subscriber management to ensure growth metrics can be achieved.
• Create product "documentation" including product requirements and use cases, to clearly define the product capabilities, down to a detailed level, accounting for positive and negative paths
• Work tightly with Global Product Management team and UX/UI teams on requirements and wireframes/design development
• Define the LATAM product capability roadmap, and work with Global Product Management & Global Technology Orgs to ensure feasibility and adjust where needed
• Clearly communicate the roadmap at all levels, including specific functionality offered at any given time point, to ensure all understand what a feature means and what the consumer will see
• Help define and articulate longer-term strategies and determine those that need runway of work earlier to achieve timeline targets
• Monitor and analyze key performance indicators and make recommendations based on data to improve the purchase funnel & product
• Research and analyze emerging trends in the local marketplace and keep abreast of the competition to drive product requirements
• Understand and communicate consumer behavior for products and features
• Utilize data-driven decision making for prioritizing product feature backlog

The Essentials
• 15+ years' experience in managing or leading digital product management or related experience at an entertainment media company
• Extensive experience in streaming video products on tablets, phones, PCs, and other devices
• Spanish (or Portuguese) speaking, with knowledge of LATAM local market dynamics & consumers
• Experience with product strategy and requirements for SVOD or other streaming products, and ability to execute upon those requirements with development teams
• Deep understanding of technical capabilities to conceive how the architecture implementation would affect the outcome of the consumer experience
• Experience in an agile development process (Scrum, Kanban) strongly preferred
• Knowledge of competitive landscape including SVOD and OTT services
• Ability to lead a team of product managers, and guide them toward success across a large organization with many complexities
• Strong written and verbal communication skills required
• Must be self-motivated and accountable
• Understanding of how to develop rapid prototypes, A/B testing, and iterative development practices
• Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently
• Must possess excellent analytical and problem-solving skills
• Ability to understand and engage with technical teams on highly complex projects
• Comfortable working in an environment that is ever-changing, with grey or uncertain areas; candidate must be able to create their own direction yet balance cross functional teams' needs

The Ideal Candidate
• Passionate about television, movies, entertainment, and technology
• Possesses deep understanding of the video streaming industry as well as the local LATAM marketplace and is a champion for the consumer
• Executes against a vision via small, medium, and long-term projects
• Capable of being a doer and longer-term strategic thinker
• Thrives in a team that believes in working fast, being accountable, and learning from mistakes
• Comfortable in a team that requires you to get in the trenches to drive work forward and have a high output

The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands

Jobcode: Reference SBJ-gwpeey-18-223-171-12-42 in your application.