Full Time Job

Campaign Marketing Manager, Adsmart

NBCUniversal

New York, NY 07-23-2020
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Responsibilities
Job Purpose
We are in the business of leveraging vast amounts of consumer and viewership data to change how traditional (linear) TV and digital advertising impressions are packaged, sold, planned, delivered, optimized and measured for clients. If you are looking to join a small, agile team of disruptors looking to shape the convergence of traditional TV and digital advertising, look no further! NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in our new Audience Studio. Audience Studio is the collection of all of NBCU's data-driven, cross-portfolio and cross-channel advertising products.

Duties and Responsibilities
• Become expert user of NBCU's ad optimization tool(s) and data assets and leverage them to craft consumer audience target segments and build optimized media plans
• Interface with internal and client teams to obtain and manage deliverables throughout the pre- and post-launch process
• Implement and launch campaigns according to client and internal requirements and goals
• Work with NBCU Inventory Planning and Pricing and Digital teams to obtain recommended inventory
• Measure initial campaign results and re-optimize periodically based on client and NBCU goals
• Provide analytics and measurement support from ad targeting through to impact/ROI analyses
• Troubleshoot campaign and tool errors and performance issues
• Contribute to the development of new ad targeting and measurement solutions by providing invaluable end user feedback to Product and Engineering teams
• Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players

Qualifications/Requirements
• BA/BS degree required, preferably in a quantitative field of study
• 3+ years of professional experience in media, research, advertising or financial services
• Must be willing to work in New York, NY
• Willingness to travel and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• TV and/or digital campaign management experience
• Familiarity with traditional TV measurement (Nielsen) and digital media math
• Ability to take ownership of open-ended problems and drive them to completion
• Customer service orientation (internal and external customers)
• Highly self-motivated and entrepreneurial spirit; intellectually curious
• Strong verbal and written communication and interpersonal skills
• Self-starter with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure
• Familiarity with advertising operations and how ads are delivered and measured cross-channel
• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes

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