Full Time Job

Display Programmatic Associate

Disney

New York, NY 06-27-2020
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities:
• Develop and implement display, video, and audio strategies to drive subscriber acquisition, conversion & efficiency
• Successfully apply media strategy and manage robust portfolio within existing programmatic channels, and explore growth of new channels
• Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
• Optimize budget across programmatic placements to deliver positive return on marketing spend
• Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
• Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
• Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
• Track, monitor, and optimize performance against key KPIs
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
• Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:
• 2+ years paid media & acquisition experience required
• Direct response experience a must
• Hands-on keyboard executional experience in Google's Display & Video 360 required
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
• Data and yield analysis skills (DMP) experience
• Global and international media planning/buying experience preferred, but not required
• Offline channel experience (i.e. digital OOH), a plus
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

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Location
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Company Profile
Disney
Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.
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