Full Time Job

VP Brand Management

Universal Music Group

New York, NY 07-21-2020
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Bravado is currently looking for a Vice President to join its Brand Management team and oversee a number of Bravado’s key artists. Brand Management is the central hub that drives all artist activity across multiple channels of commerce in order to maximize revenue. This individual will work with the unique needs and challenges of our clients to deliver full-service marketing support in a variety of categories including strategic planning, brand development, consumer marketing and creative development. This person will be the central owner of the brands and will work cross-functionally with sales, licensing, direct to consumer and operations teams to develop creative plans and ensure they are executed flawlessly across the globe

How you’ll CREATE:
• Develop global plans that fit with the client/brand vision and are executed across Bravado’s multiple channels including e-commerce, retail and tour
• Oversee the management of the product portfolio for each artist including product development, creative identity, style guides, etc
• Work closely with artist and their management to develop merchandising strategies resulting in best revenue opportunities
• Develop product strategy that spans e-commerce, retail and tour
• Work with sales and direct-to-consumer teams to develop integrated marketing campaigns around artists
• Oversee development of creative materials for artist roster
• Develop and execute non-traditional marketing campaigns around artist merchandise
• Develop and test new product concepts
• Monitor and analyze business metrics in order to optimize product line and maximize commercial opportunity
• Work closely with production, sales and touring departments to develop product lines and ensure that artist
• Ensure campaigns and strategies are executed to the highest standards globally
• Ensure all materials are consistent with strategy, on time and within budget, legally compliant
• Develop artist brand standards and usage guidelines
• Oversee the development of existing and potential client presentation materials

Bring your VIBE:
• Creative and able to think out of the box
• Able to lead and drive projects with cross-functional teams
• Analytical and understands business revenue models
• 7+ years in marketing/brand management
• Great communication skills, written and oral, interpersonal and group settings
• Highly organized and detail-oriented
• Microsoft office suite, including Word, Excel, PowerPoint, Outlook
• E-commerce experience strongly preferred
• Music and apparel experience a plus
• Work with multiple stakeholders, including artist management, creative and production, to facilitate the development of products from inception to finished product, including design solicitation, approvals, setting production specs and quantities and quality assurance
• Responsible for asset delivery to internal creative department from artists and management.
• Create and manage “launch” calendar for all products and initiatives – coordinate with talent mgmt. on all corresponding events – music launches, tours, anniversaries, etc.
• Work with Customer engagement team and talent mgmt to proactively facilitate social, email and online marketing plans
• Support all other departments to ensure their needs are met, be it marketing or creative, including keeping departments aware of any and all artist/brand activity
• Responsible for representing the company in meetings, at shows and on calls with management and bands/brands
• Overseeing special projects for the department as necessary, including pop up shops, special events, etc.
• Create and design brand presentations for clients, retail sales, brand partnerships, and collaboration opportunities
• Must be in the loop on latest music and fashion happenings, particularly streetwear fashion
• Bachelor’s Degree preferred

Perks Playlist:
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off –Paid Holidays, “Gift Week”, Summer Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support
• Annual Gym Reimbursement Package
• Pet Insurance, plus much more!

Universal Music Group is an Equal Opportunity Employer.

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Universal Music Group
We are Universal Music Group, the world’s leading music company. We are the home for music’s greatest artists, innovators and entrepreneurs.
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