Full Time Job

Consumer Insights Manager

Disney+

New York, NY 06-23-2020
 
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

We are seeking an experienced, data-driven Manager of Consumer Insights. Working on the Disney+ marketing team within Disney Streaming Services, this individual will be responsible for managing the marketing insight channels that help us to understand product adoption and brand development. The ideal candidate has experience in brand tracking, product analytics, and (ideally) has worked on an e-commerce or direct-to-consumer service business. It's important that you're comfortable using consumer data to help drive key business decisions.

Responsibilities:
• Work with product marketing team to identify customer segment and product priorities in order to lead consumer insights tracking efforts
• Act as a strategic business partner to Disney Streaming teams in order to frame, investigate, and answer key questions about prospective and existing customers.
• Partner with data analytics team to ensure that research and behavioral data are collected and use that data to help guide business decisions
• Oversee brand health tracking, NPS, social listening to understand brand position within the competitive landscape.
• Develop a roadmap for reporting out to broader Disney+ teams, in close collaboration with Product teams. Ensure that insights and research and servicing all areas of the organization
• Take on ad-hoc quantitative studies that are necessary to guide new understanding or prioritize business tasks. Translate research into actionable insights, packaging research findings and recommendations for all stakeholders
• Collaborate with other internal consumer insights teams to identify opportunities for synergy, share findings and resources, and pooling insights to tell a larger story

Preferred Qualifications:
• Well versed in various marketing research methodologies, with particular passion for quant, and ability to make strategic recommendations based on the business needs
• 5+ years of relevant experience
• Excellent reporting skills: ability to distill raw data into actionable insights, and create clear, concise and actionable reports
• Highly cross-functional: experience servicing multiple teams, and adapting insights for each audience
• Self-starting initiative, and comfort navigating white space
• A can-do, positive attitude and a strong desire to get things done

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Company Profile
Disney+
Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.