Full Time Job

Senior Product Marketing Manager


Santa Monica, CA 09-16-2020
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Hulu’s Marketing team is seeking a(n) Senior Product Marketing Manager who will be an exceptional addition to our Engagement and Retention team. As a(n) Senior Product Marketing Manager at Hulu, you will help to deepen engagement with our existing subscribers by understanding and prioritizing user needs, launching new products/features to market, and developing impactful marketing campaigns. The right person for this role will possess a robust consumer marketing background, an intimate knowledge of user journeys, and an analytical approach to problem solving. If you are someone who is passionate about identifying creative ways to highlight, celebrate, and transform product experiences, then this is an excellent role for you.
• Lead the development and execution of go-to-market strategies around new features and experiences for Hulu's Live TV product
• Develop and execute ongoing marketing engagement campaigns and experiments targeting Hulu's Live TV subscribers
• Partner with Research and Analytics teams to identify, analyze, and evangelize user and market-wide opportunities
• Collaborate with Product, Tech, Marketing and other key partners to ensure the broader team is aligned toward a viewer-centric product experience
• Partner with analytics and finance teams to capture insights, build hypotheses, identify audiences, and unpack campaign performance
• Own the messaging and positioning approach for new and existing Hulu Live TV features
• Lead the channel-mix strategy and test plan for your campaigns
• Collaborate with marketing channels and agency partners to deliver campaign assets

• At least 6 years of consumer product marketing experience; familiar with engagement and retention marketing tactics
• Excellent communication skills; proven success leading high-performing cross-functional programs/projects/teams
• Strong understanding of product development lifecycles and processes
• Familiar with consumer research processes and methodologies
• Outstanding analytical skills
• Entrepreneurial, creative, organized, and proactive

• MBA in marketing or strategy
• Familiarity with linear and streaming TV industry

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