Full Time Job

Marketing Director

Sinclair Broadcast Group

Los Angeles, CA 10-01-2020
  • Paid
  • Full Time
Job Description

The Regional Sports Networks (RSNs) are seeking a Director of Marketing! This person will be a key leader on the RSN Corporate Marketing team with oversight of strategic and operational marketing efforts. These efforts will be focused on driving viewership and audience growth on the RSNs' linear TV networks, streaming app and other platforms. Additionally, this individual will be responsible for overseeing cross-promotion between the RSNs and other key company-owned media properties and platforms. This role will also be responsible for coordinating marketing activity with other departments within the RSNs, such as production, sales and digital. The Director of Marketing will report to the Regional Sports Networks' SVP of Sales & Marketing and is expected to lead key initiatives with limited supervision.

Responsibilities include:
• Provide oversight of the RSNs marketing planning process
• Oversee operational areas of campaign management. This includes executing on-air promotion and ensuring spots are delivered, fed to the proper entity and placed on national logs
• Manage requests and delivery for footage along with related communication with internal and external constituents
• Participate in the development and production of on-air campaigns and creative execution
• Collaborate with internal teams and external agencies to assess and fulfill project requirements
• Develop briefs, communication plans and program recaps that improve campaigns year on year

• A proven marketing leader with an extensive background in sports, media and/or entertainment
• Experience planning and executing large-scale, cross-platform marketing and branding campaigns
• Strong communication, interpersonal, presentation and writing skills
• Effective relationship building skills
• A proven track record in cross-function collaboration
• Experience working at a fast pace while remaining strategic and organized
• Relevant experience and deep interest in sports
• Ability to decipher the language and verbiage of the network operations business
• Highly skilled in the Microsoft Suite along with a working knowledge of traffic and editing systems

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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