Senior Director, Streaming Insights Jobs

Senior Director, Streaming Insights

NBCUniversal

Develop the insights roadmap for Peacock ad sales marketplace positioning and oversee the execution of analyses in support of that vision Lead on establishing measurement strategy for new ad innovations and synthesize learnings about performance, identifying room for growth Partner and build relationships with key stakeholders within Ad Sales, gaining a deep understanding of their business needs, to deliver analyses that tie directly to informing their strategic decisions Champion the development of new metrics and data sets that will support Peacock's ability to win dollars in a competitive ad sales marketplace Execute custom research to help uncover compelling consumer insights about the evolving video and advertising marketplace Consult with advertising clients on latest trends in streaming video and provide recommendations on how to optimize performance Synthesize data into easy-to-consume storylines for both internal and external audiences Supervise, develop, and retain a best-in-class team of researchers Effectively communicate and present findings to peers, key stakeholders, external clients and executive leadership Become a member of a high performing, highly collaborative insights team that evangelizes the use of data across the ad sales organization Qualifications 8+ years of experience in insights, strategy, consulting or a related function 5+ years working in measurement, analytics or insights at a streaming platform or ad tech provider Expertise in Adobe, Nielsen, comScore, Antenna or other streaming industry measurement Strong working knowledge of first-party streaming data and audience targeting approaches/ techniques Hands-on experience in campaign analytics and/or ad effectiveness studies with partner vendors (e.