Full Time Job

Channel Development Associate


New York, NY 11-03-2021
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Location: NYC (but remote until TBD)

The Channel Development team is tasked with launching new channels across paid media to drive new subscriber growth across Disney+, ESPN+, and the bundle. The ideal candidate has experience in different facets of digital media, ranging from display, search, social, and affiliate marketing. The ideal candidate has a passion to start new projects from the ground up, while also understanding the ever-changing landscape of acquisition marketing. They will be detail oriented, flexible, and willing to roll their sleeves up to put in the work.

• Develop and implement new strategies to go into market
• Assist in putting together business cases to validate new channels
• Assist in creative development for products going into market
• Maintain relationships across multiple teams as well as legal
• Track, monitor, and optimize performance against key KPIs
• Support ongoing creative and landing page experimentation and testing
• Assist in building out the best practices and guidelines for approaching new channels
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact acquisition initiatives
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:
• 2+ years digital advertising experience
• Global experience a plus
• Deep knowledge of the current media landscape, including CTV, Direct Mail, Audio, Affiliate, and Influencer
• Experience and working knowledge with Campaign Manager 360, Prisma, DV360
• Must have experience with direct response campaigns
• Ability to partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-dyk48q-18-232-179-5-42 in your application.

Company Profile

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.