Digital Media Strategy and Planning Specialist

Job Description

THE ROLE

The Digital Media Specialist will assist in the development of media campaigns and will be an integral part of the Digital Marketing team. Key responsibilities include assisting in the development of media plans and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, and coming up with innovative media strategies.

WHAT THIS ROLE WILL DO
• Assist with the creation of data-driven multi-channel digital media plans that align with event objectives
• Collaborate closely with teams to ensure plans across all events are leveraging best practices and optimal media mix (Direct, Paid Search, Social, and Programmatic)
• Assist with oversight and buying direct digital media buying and reporting
• Work across teams to QA campaigns to ensure accuracy and consistent execution
• Analyze topline media performance and suggest optimizations
• Proactively monitor media landscape and identify relevant trends pertinent to our business
• Keep tasks accurate and organized to meet and various due dates and deadlines

WHAT THIS PERSON WILL BRING
• Bachelor's degree
• 2+ years experience in Digital Media
• Experience in at least one of the following:
• Social Platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, TikTok)
• DSPs (Google's DV360, The Trade Desk)
• Paid Search (Google Ads, SA360)
• Digital ad trafficking tools (Campaign Manager/DCM, etc.)
• Project management tools (Asana)
• Knowledge of media landscape, foundational media math, etc.
• Experience across digital media, including Direct Digital, Paid Search, Social, and Programmatic; agency experience highly preferred
• Strong degree of accuracy and attention to detail
• Ability to thrive in a very fast-paced environment with high volume
• Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups
• Excellent verbal and written communication skills
• Ability to maintain efficient communication across different teams
• A passion for everything digital, with an active interest and understanding of online advertising and industry trends

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-ro8yv1-3-135-221-0-42 in your application.