Senior Research Manager

Job Description

Please note that we require you to be based in our Hammersmith office 4 days a week.

About the Role & Team

An opportunity has become available for a Senior Research Manager to join the Disney+ team - The Walt Disney Company's Direct to Consumer video entertainment service. The service consists of 6 key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star a general entertainment offering).

The Disney+ team manages the day-to-day operation of Disney+ across EMEA, specifically focused on marketing, customer acquisition and retention, partnerships, content programming, research and analytics.

Are you a forward-thinking, analytically minded Senior Research Manager who has experience leading a team? Then this role might be for you! We are looking for someone who can help the business build its understanding of marketing effectiveness, and specifically how this drives Disney+ brand equity, customer acquisition and retention. In this role, you would collaborate with EMEA and global Disney+ teams, as well as with external third party service providers to identify business needs and deliver EMEA landscape, competitive intelligence, audience and content insights & context to our business planning and execution.

What You Will Do
• Lead EMEA marketing effectiveness programme for Disney+ including; positioning and creative testing, brand, campaign and partnership tracking.
• Deliver actionable and strategic recommendations to senior Disney+ team based on in depth knowledge and insights across all areas of the marketing insights programme.
• Develop and embed self-service solutions for marketing teams to leverage tracking, optimising and future planning.
• Deliver consistent creative testing framework of marketing assets across static, audio, visual and early concepts.
• Line management responsibility for a senior analyst, analyst and a coordinator.
• Identify brand KPIs that link directly to market performance and collaborate with commercial planning teams to determine future targets.
• Work in close partnership with the marketing analytics team to support measurement of ongoing marketing testing/experimentation.
• Manage tailored local D+ primary research initiatives including briefing, commissioning, managing and analysing primary research projects across our EMEA markets to support broader marketing strategies.
• Ongoing development of insights programme by proactively investigating/recommending new methodologies, datasets and approaches.
• Collaborate closely with the US Global Disney+ research colleagues, by partnering on projects in the region, ensuring they reflect local nuance and consumer understanding
• Work collaboratively with other local EMEA Disney+ research teams, to ensure the range of projects, pivotal initiatives and consumer insights delivered at an EMEA level are reflecting local needs and behaviours.
• Work closely with DTC partnership and affiliates team to measure success of existing partnerships and provide insights to advise on future opportunities.

Required Qualifications & Skills
• Proven expertise in qualitative and quantitative research techniques.
• Experience managing a team and delivering large scale tracking projects.
• Experience of delivering commercial value and accountability through consumer insights.
• Expertise in research tools, e.g. SPSS, Survey Reporter, TGI, Qualtrics, etc.
• Knowledge and experience of business intelligence and visualisation tools.
• Experience presenting strategic insights to senior level stakeholders
• Capable of crafting a narrative with actionable recommendations from research data and insights.
• Experience building, implementing and scaling cross LOB research and marketing insights initiatives
• Experience in working in a complex multi-national environment.

Preferred Qualifications
• D2C esearch & insights experience
• Knowledge of Mix Marketing Modelling / econometric output and implementation
• Experience or strong interest in the streaming D2C industry

We are happy to discuss any reasonable adjustments you may need to support you with the application process.

The Perks
• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

Jobcode: Reference SBJ-dy0jo0-3-147-72-65-42 in your application.