Digital Media Sales Manager
WCVB
Needham, MA
The Account Executive is responsible
for selling advertising to local businesses and ad agencies and negotiating
ratings and rates with ad agencies. This position will also bring in new
businesses to advertise on TV, Digital platforms and the market leading Hearst
Anyscreen OTT product. The ideal candidate is coachable, thrives in a
goal-oriented team environment and has strong interpersonal skills. If you are
motivated by an excellent product, great compensation, and working with a
talented team of professionals, look no further. We will provide the
tools for powerful multi-platform marketing solutions that will create
partnerships to retain and grow our existing and new client base – you provide
sales ability, positive attitude, client focus, and desire to
WIN! If you want to work for the best, we want to hear from you
today!
Job
Responsibilities:
• Generate revenue across all available platforms
• Prospect, contact and present
to new businesses to generate new advertising revenue
• Manage inventory and protect
station rate structure.
• Develop new revenue through
local business development
• Form strategic business and
market partnerships
• Manage an active account and client
list
• Regularly meet with local and
digital sales managers to ensure progression and success with stated
goals.
• Act as negotiator for assigned
accounts; ensure sales proposals are consistent with station strategies.
• Create and deliver sales
presentations to multiple points of contact with client/agency personnel.
Experience
Requirements:
• Must have a proven track record
in web/mobile sales and in the cultivation and development of new
business/ non-traditional business.
• Experience in TV/Radio/Media
sales
• Solid negotiation skills
• Experience in a consultative
customer focused business atmosphere
• Military training and
experience will be considered in lieu of TV/Radio sales experience
Qualifications
Requirements:
• Ability to multi-task within a
fast-paced environment
• Accountability within a
goal-structured organization
• Needs a positive, results-oriented attitude and must be
a team player
• Proven track record of successfully selling to business
owners and CEO's (military experience will be considered)
• Must be able to use qualitative
research effectively to further sales effort
• Strong formal and interpersonal
communication skills.
• Proficiency with Microsoft
Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO
Media Office a plus.
Education:
• Bachelor's Degree
Preferred
Jobcode: Reference SBJ-r723qg-3-140-185-170-42 in your application.
Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.