Sales and Pricing Analyst

Job Description

Sinclair Broadcast Group is seeking a Sales and Pricing Analyst for our Cockeysville or Los Angeles offices. You will get to use your analytical skills to make a major contribution in supporting growth and profitability objectives by working closely with the Sinclair Sales Organizations.

Job Duties:
• Analyze inventory across all revenue streams and research to advise on pricing

• Manage the setting of rate cards and placing inventory to maximize revenue and returns

• Internal consultant to Sales leaders at stations for pricing, inventory reporting and any additional Ad-hoc requests

• Partner with Sinclair television stations to maximize political advertising revenue by utilizing internal data

• Evaluate the Sinclair Network business and make strategic pricing recommendations based on a variety of internal datasets

• Work closely with ABC, CBS, FOX, NBC, and other networks, local TV stations, and national sales on identifying opportunities for revenue development

• Communicate and research ad inventory forecasting, rate card pricing and packaging strategies with Sales Management for all audience product opportunities including Digital, Internet, Mobile, and OTT

• Analyze the popularity of TV programs by show across the country and understanding the trends to determine inventory levels

• Partner with Sinclair's Engineering, Legal, News, Operations, Sales, and other departments when needed

• Required Experience:
• Strong proficiency in Microsoft Excel is preferred

• Experience with data reporting systems, I.e.-IBM Cognos and CRM a plus but not required

• Strong interpersonal communication skills

• Understanding of pricing and sales planning economics is a plus

• Bachelors in any business or communications discipline and 2 years of related experience

• Sales experience a plus

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-gxqzjr-18-220-160-216-42 in your application.