Associate Marketing Manager, Customer Retention

Job Description

ABOUT US:

DESCRIPTION:

Role Details:

CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment. With more than 250 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSNews.com, CBSSports.com, GameSpot, TV.com and Last.fm, span popular categories like technology, entertainment, sports, news and gaming.

We are searching for an Associate Marketing manager with experience in push notifications, in-app messages, SMS and/or email marketing to help support marketing planning for the CBS All Access Retention team. We're looking for someone who is passionate about media, has strong analytical skills and is interested in working in a dynamic, fast paced environment. This position is charged with executing new strategies to drive engagement with our current subscriber base and lower churn.

The role will support planning and execution of retention campaigns across our mobile marketing channels (push notifications and in-app messages) and organic channels (homepage marquees, pause ads, etc.). To achieve the above goals, this position will work closely with cross-functional teams within CBSi.

Key responsibilities include:
• Own end-to-end execution of retention and winback campaigns to drive subscriber growth across onsite (homepage marquees, pause ads, unsold commercial inventory) and mobile channels (push notifications and in-app messaged).
• Assist with the development of campaign planning, including creative briefs, calendar management, and working with cross-functional marketing teams and the creative team to develop assets
• Lead workflow closely with project managers and other key stakeholders to ensure deliverables will be ready in time for campaign launches
• Partner with marketing operations for campaign execution including QA-ing of campaigns to ensure perfect deployment
• Support ongoing testing and segmentation tactics for mobile and onsite channels to ensure continued innovation and optimization for engagement and retention
• Partner with other marketing channel owners to execute marketing programs for customer retention and winback marketing over onsite and mobile channels
• Analyze mobile and organic marketing campaign performance and trends. Produce and present reports to understand effectiveness
• Compile best practices and competitive intelligence within mobile channels and onsite marketing

QUALIFICATIONS:

What you bring to the team:

You have -
• Bachelor's degree
• 1-3 years experience in mobile marketing (push notifications, in-app messages, SMS) or email marketing required
• Experience tracking and reporting on engagement KPIs for mobile marketing or email marketing campaigns required
• Understanding of AB/MVT testing
• Experience within a subscription product preferred, specifically online subscription experience
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities
• Strong critical thinking and analytical capabilities, particularly in customer segmentation
• Self-motivated and results oriented with a high regard for attention to detail
• Excellent oral and written communications skills
• Passion for entertainment and television
• Experience working in the entertainment industry a plus

Jobcode: Reference SBJ-gwpymy-3-138-138-144-42 in your application.