Email Marketing Producer

Job Description

Disney Streaming Services (DSS) is a business unit within The Walt Disney Company's Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. DSS is responsible for developing and operating The Walt Disney Company's direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; Disney+ streaming service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Opportunity & Responsibilities:

The Email Marketing Producer drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Email Marketing Producer maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.
-Drive activation messaging optimization across messaging channels and best practice adoption,
-Run split and multivariate experiments, ensuring experimentation protocols are administered to minimize bias,
-Implement and manage journey programs,
-Oversee messaging builds end-to-end, ensuring flawless execution and quality assurance,
-Monitor messaging programs and campaign and mitigate or flag issues to partners,
-Traffic messages utilizing targeting capabilities while balancing against business goals,
-Implement and audit all analytic encoding to enable messaging effectiveness,
-Drive messaging reporting, and run ad hoc analysis when requested,
-Ensure all messages conform to GDPR, and other legal or compliance requirements.

Preferred Qualifications:

The Experience We Require From You:
-Experience in marketing driving lifecycle channel optimization and insights, specifically with push, SMS and/or in-app messages,
-BA/BS degree or equivalent practical experience,
-SQL or other query language,
-Scripting (e.g. AMPscript, Liquid),
-Statistical analysis,
-Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms,
-Working knowledge of compliance requirements,
-Proficient in agile methodologies and working knowledge of Jira/Confluence,
-Fluency in an additional language, primarily German, Italian or Spanish.
-An understanding and administration of message testing best practices,
-Attention to detail, with an ability to identify issues and implement remedies,
-Working knowledge of HTML to make message template adjustments and articulate more complex needs to developers,
-Passion for velocity, enabling the team to scale through superior project management,
-Analytic orientation and curiosity, using insights to drive your next course of action,
-Excellent communication and copywriting skills,
-Experience supporting a globally distributed stakeholder team,
-Self-motivated, with a drive to exceed user expectations and enable marketers,
-Working knowledge of mobile platform capabilities (e.g. iOS push user experience vs Android push user experience),
-Thrives in ownership, as a resident lifecycle channel expert.

Additional Information:

The Perks:
-25 days' annual leave
-Private medical insurance & dental care
-Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
-Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
-Flexible working hours are available
-Excellent maternity & paternity leave
-Business Resource Groups – Women @ Disney, Diversity @ Disney, Pride @ Disney etc.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Please note deadline for submitting your application is Monday 31st of August 2020.

Jobcode: Reference SBJ-gwpx7y-3-149-27-202-42 in your application.