Full Time Job

Senior Marketing Manager

Paramount Pictures

Pyrmont, Australia 08-27-2020
  • Paid
  • Full Time
Job Description

Senior Marketing Manager (Film & TV)

Paramount Home Entertainment International, a subsidiary of ViacomCBS-owned Paramount Pictures is a global leader in the distribution of filmed entertainment across physical and digital formats. It is responsible for the sales, marketing and distribution of Paramount content across all home media formats - in addition to content from other ViacomCBS-owned entities including Nickelodeon and CBS.


Role Objective:
• Reporting to the Executive Director (Marketing) - the Senior Marketing Manager (Film & TV) will play a key role in delivering the financial revenue and margin targets of film & TV content distributed on physical formats
• This role is responsible for developing and implementing a quarterly programme of consumer-focussed campaigns to promote the best of Paramount catalogue and third-party content, while also opportunistically leveraging specific retailer led catalogue promotions and programs
• Serve as the lead for all TV content and coordinate marketing efforts across formats

• Key marketing responsibilities for the Marketing Manager (Film & TV) - includes;
• Theatrical drafting campaign planning (pricing, new products, skus, etc.),
• Anniversary catalogue promotions,
• New to 4K catalogue releases
• Quarterly retailer range optimization and Paramount price promotions
• TV releases and lifecycle management
• Key stakeholder management - including Paramount home office marketing teams, local Paramount sales licensors, Paramount sales teams (in territory) and Paramount planning (LA)
• Commercial budget planning and forecasting for defined product strata
• Analyse customer and market trends - generating insights to unlock growth opportunities for film & TV catalogue releases
• Interface with key content partners for regular brand reviews and marketing plan approvals (as required)
• Acting as a ''physical format'' category leader and expert within the wider industry - including creating ''best in class'' competitor reports, representation at trade association meetings, regular retailer store visits, trade convention representation, etc.

External Application Page

The application for this position is hosted at the Employer's site. Click on the button below to open the application page in a new tab in your browser.

Apply at Employer's Site