Full Time Job

Brand & Media Manager


Auckland, New Zealand 06-24-2020
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

• Following the Year 1 success of Disney+ in NZ a permanent, full time role is required to continue the positive momentum and support the service within the NZ market
• To be the lead NZ Marketing contact ensuring plans are aligned to the ANZ strategy but also localised to maximise ROI, deliver creative cut through and ultimately drive D+ subscription whilst minimising customer churn


Brand Management
• In market brand custodian
• Ensure all comms adhere to ANZ brand guidelines
• Implement new brand initiatives to ensure D+ feels both local and loved in NZ

Media Planning and Analysis
• Review and analyse Disney Plus ANZ Media strategy with a view to broadly align in NZ whilst also recognising any local considerations
• Capture NZ nuances in media briefs and brief local media agency accordingly
• Manage D+ relationship with NZ media agency
• Review local Paid Media plans alongside local Owned Media plans to maximise reach, frequency and engagement
• Map media priorities between Brand campaigns and 'hero' content campaigns
• Manage media spend allocation and keep to budget.
• Review media spend against ROI metrics

Digital & Performance Marketing
• Deep analysis of local 'Performance Marketing' plans
• Make recommendations ensuring future optimisation for NZ
• Liaise with ANZ Performance Team in Melbourne to ensure NZ Digital comms deliver against objectives and goals
• Provide Weekly & Monthly performance dashboards with supporting commentary
• Make recommendations to continually fine tune Digital Marketing strategy and plans to drive acquisition and minimise churn

• Collaborate closely with ANZ Creative Team in Melbourne so NZ requirements are delivered against
• Review ANZ and Global creative materials to ensure localised on time, every time
• Ensure materials best suited for the NZ market are selected and developed
• Oversee local materials trafficking process to media owners avoiding late penalties
• Manage local creative agency relationship
• Manage local creative / production spend to budget

• Support the planning and roll out of both Disney+ and Walt Disney Company showcase presentations in the NZ market

Line Management Responsibilities
• Motivate, incentivise and manage - o D+ Marketing Executive NZ o D+ & Studio PR Exec NZ (Dotted Line)

Stakeholder Management
• Internal: Foster strong relationships with – o Head of Studio & Commercialisation NZ o Disney+ Teams based in Melbourne
• External o NZ Media Agency o NZ Creative Agency

Basic Qualifications:
• 6+ years Marketing experience
• Media planning background
• Digital Marketing savvy
• Ability to develop creative across all media channels
• Keen interest in Entertainment, Streaming, TV & Movie industries
• 2+ years line management experience

Preferred Qualifications:
• Desire to work in fast moving, ever changing, high growth environment
• Tenacity whilst adapting to new ways of working
• Self-motivated & capable of working remotely / independently
• Digital Marketing native with strong associated analytical skills
• Ability to localise international marketing strategies
• Agency management experience
• Strong interpersonal skills - relationship building, collaborative
• Ability to deliver localised creative excellence in market

Preferred Education
• ​Bachelor Degree preferred

Additional Information:

This position is with The Walt Disney Company (New Zealand) Limited, which is part of a business segment we call Disney Streaming Services.

Company Profile
Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.