Director, Digital Analytics Implementation

Job Description

Responsibilities

Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture. ​

We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O.

NBCUniversal is looking for a highly talented individual to join the Digital Measurement Strategy team. The team is responsible for tagging and tracking the company's portfolio of sites and apps. The team's focus is on enabling audience measurement tools, developing and implementing analytics requirements, and defining/refining business KPIs.
Our main tools are Adobe, Nielsen, and Comscore, so please apply if you are an expert in them. The Director's responsibilities will include:
• Provide metric implementation using the latest tracking solutions
• Define business analytics specifications and translate for developers
• Ensure consistency and accuracy of measurement across all products and properties including QA testing
• Protect fidelity of key performance indicators
• Present best reporting practices and strategy to various internal brands and functions

Qualifications/Requirements
• 5+ years of digital analytics experience
• Must be willing to work in New York

​Desired Characteristics:
• World-class level knowledge of metric implementation, particularly in a video environment
• Expert in Implementation across Adobe Analytics including processing rules, Adobe Heartbeat, Adobe Audience Manager, Nielsen DCR/DTVR, and Comscore
• Proven success in developing staff members into star performers
• Strong interpersonal and communication skills
• Highly organized for project management and documentation
• Spreadsheet specialist
• 10+ years of professional experience
• Impeccable attention to detail and understanding of business impact
• Proficiency in multiple programming languages
• Experience with Domo, Tableau or similar data visualization tools
• Ability to analyze large data sets and drill down to the key takeaways
• Experience with debugging tools such as Charles Proxy
• Unquestioned professionalism
• Bachelor's degree; MBA preferred

Jobcode: Reference SBJ-gky1qr-3-135-190-232-42 in your application.