Director, Audience Strategy & Growth
Hearst
New York, NY
Your Team
Hearst's Media
Platforms division is Hearst's internal product, technology and design group,
which spans both CDS Global and Hearst Magazines. CDS Global is a business
process solutions provider that uses its unique data and technology assets to
support the entire consumer lifecycle of major publishers.
Your
Impact
The Director of Product
Marketing for Media Platforms will build an end-to-end strategy
to clearly, articulately and concisely communicate the business and product
capabilities to both new and potential customers and internally across multiple
stakeholders.
What you'll do
• You will develop the ''story'' as well as the positioning and
messaging for this new organization and key offerings. Also creating and
executing new business and recruitment campaigns.
• You will lead the product marketing activities across the entire
portfolio.
• You will partner closely with product teams to assess customer
needs, analyzing market trends and monitor competitive activity as we bring new
offerings to market.
• You will be leading the Go-To-Market launch process including
proposition, market needs analysis, and product positioning.
• You will work collaboratively to support customer specific
marketing plans and campaigns, collaborating closely with demand
generation.
Who
you are
• 10+ years product marketing experience or business development
experience in the Media/Publishing or Content distribution industry.
• Experience in value proposition development, product positioning,
competitive monitoring and product launch process for a new or established
product.
• Extensive experience in product marketing role which includes
setting sales and marketing strategy of products or services.
• Deep understanding of how product marketing fits into the overall
marketing framework and narrative.
• Strong marketing program execution capabilities within a highly matrixed
organization.
• Proven experience collaboratively working with cross-functional
colleagues.
• Outstanding presentation and communication skills, especially to
executive leadership.
Jobcode: Reference SBJ-g6xojg-3-233-232-21-42 in your application.
Hearst Magazines isone of the largest publishers in the world, with more than25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.