Analyst, Product Analytics & Measurement

Job Description

Responsibilities

NBCUniversal's new direct-to-consumer streaming video service is seeking an analytics expert to help drive product and viewing insights and recommendations. With the vast amount of content available on the NBCUniversal service, we will need a smart and capable individual to sift through large amounts of data, extract observations on app usage and user behavior, and provide insights and recommendations to improve the product offering. The candidate should have experience in a product analytics and insights role, and with a background in a querying/programming language for data analysis (SQL / Python / R). This role will sit within the larger Decision Sciences team and will also partner with other business units including but not limited to: Data Science, Data Engineering, Marketing Analytics, Product, and Ad Sales.

The goal of the Decision Sciences team is to deliver and champion intelligent use of data that drives a best-in-class customer experience and fuels product growth. The Analyst should be able to thrive in a collaborative working environment, gaining buy-in and support from other stakeholders across the organization.

Responsibilities include, but are not limited to:
• Assist in-app analysis delivered to the viewing product team to understand which app features drive engagement and loyalty
• Assist in funnel analysis delivered to the commerce team to understand how to improve the registration and purchase flow
• Proactively perform data exploration on user behavior, utilizing segmentation and cohort analysis
• Present findings on user behavior, product enhancements, and metrics development/methodology to team leadership
• Partner with product and engineering teams in order to create a data collection and measurement strategy
• Create visualization, dashboards, and presentations that will evangelize our efforts, becoming a key voice in the discussion to enable better product features

Qualifications/Requirements
• BS/BA in technical field: Statistics, Mathematics, Computer Science or related certificate with significant technical work experience
• 2+ years of experience in an analytics or research role, with a proficiency in exploratory data analysis and visualization
• Proficiency of at least one programming language for data analysis (i.e. Python, R) and a relational database management system (i.e. MySQL, Oracle, etc.)
• Experience with a digital analytics platform (Adobe, Google) and audience targeting platforms (DMPs)
• Experience or familiarity with digital measurement implementation and data requirement gathering
• Experience accessing data through a data warehouse system (i.e. AWS, Snowflake, BigQuery)

Desired Characteristics
• You are a great storyteller and communicator and can build relationships with a diverse set of stakeholders
• Ability to work independently, multitask, and drive your own projects
• A passion for TV and movies and defining the future of entertainment.
• Strong interpersonal skills with the ability to motivate, collaborate and influence
• Ability to deliver on multiple projects and meet tight deadlines
• Self-driven, confident, resourceful, and resilient
• Ability to collaborate and work in partnership with different parts of the organization

Jobcode: Reference SBJ-g3wm5r-3-15-235-196-42 in your application.