Executive Director, Content Analytics

Job Description

Summary of Position

Starz is currently seeking a content analytics leader to join the Insight and Analytics department. S/he will serve as a change agent in the company – transforming the way the company makes content acquisition and retention decisions. The role leads the team responsible for content performance reporting, content evaluation metrics, and content value models.

The candidate will be highly collaborative and work cross-functionally across all major departments. The role is highly visible and includes senior management stakeholders within marketing, originals development, content licensing, programming and scheduling, press, product, and distribution.

Responsibilities
• Develop performance metrics, including the systems to update them, which accurately and elegantly communicate content performance to all internal stakeholders. Metrics communicated via automated Tableau dashboards, scheduled emails, and decks.

• Deliver high-level analyses of multiplatform performance, audience trends, and content value to senior executives to drive core business decisions, product improvements, and increased revenue.

• Maintain deep understanding of the SVOD and ''television'' content landscape. Continually communicate results and trends to internal stakeholders.

• Develop company narrative to be shared with internal (C-Suite, board of directors) and external clients (press, investor relations, distribution partners)

• Work closely with Data Science team to develop sophisticated processes, including advanced statistical models, for making content development, acquisition, and retention decisions

• Work closely with Audience Insights team to identify, understand, and report on content performance among key audience cohorts

• Develop deep understanding of business units' needs and develop effective methods for communicating actionable insights

Experience & Skills
• 10+ years working with content analytics at top media companies with a strong preference for experience at an SVOD service, e.g. HBO, Netflix, Showtime, etc.

• 7+ years working with, manipulating, and generating metrics and insights from large datasets, including app viewership data.

• 5+ years developing and presenting research to senior management including C-suite and board of directors

• 5+ years working with data visualization tools with a strong preference for experience with Tableau

• 5+ writing SQL, R, or Python code against large and complex datasets

• Strong communication and presentation skills – in particular, an ability to effectively relay content performance and value through story-telling

• Proven ability to develop accurate and elegant content performance metrics from atomic app viewership, product, marketing, and subscriber data

• Deep understanding of Nielsen and Comscore data sets and reporting tools a significant plus

• Strong customer service orientation and ability to work effectively with all levels of management

• Comfortable working in a fast paced, quickly changing and growing environment without sacrificing quality

• Understanding of statistical modeling methodologies and experience working with data scientists a plus

• Experience with Snowflake, S3, Matillion, Juptyr Notebooks a significant plus

• B.A./B.S. or advanced degree in relevant technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics a significant plus

• Occasional travel to Los Angeles/New York (4-6x year)

About the Company

Business Unit Overview

Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Jobcode: Reference SBJ-g36km4-3-147-104-120-42 in your application.