Consumer Insights Manager

Job Description

Manager, Consumer Insights

Join Sony Pictures Entertainment Strategic Marketing & Research team and be an integral part of one of the premiere independent studios.
Our team is growing, as the studio expands our television and film content offerings amidst a rapidly changing landscape of consumers options. We need key players with a knack for storytelling and a love for television and movies.

The Strategic Marketing & Research group is a dynamic group of multi-talented insights experts and researchers. We are charged with being the voice of the consumer to key stakeholder teams within the Sony organization including corporate, media planning, marketing, brand, distribution, shopper and sales. We are seeking a Manager, Consumer Insights to join this team. Reporting to the Executive Director, Consumer Insights, this role is part of the team responsible for managing primary quantitative and qualitative research projects on behalf of theatrical, TV and Home Entertainment distribution teams.

This research team serves as the voice of the consumer as the product travels from early production to theatrical release through the home entertainment window.

Key Responsibilities

Custom Research
• Manage TV and in-home title release research including, but not limited to, positioning/ concept studies, creative asset tests, landscape and consumer journey work.
• Manage research projects from inception to completion, including development of methodology, project goals, questionnaire development, programming, deployment, analysis and presentation/story development.
• Conduct both qualitative and quantitative research, including 1-on-1 interviews, group moderation, and ethnographic observation.
• Manage external suppliers from sample design and programming to data collection and reporting.
• Design, build and present final reports to key stakeholders that bring the insights and stories to life.

Television and Motion Picture Support
• Work across multiple stakeholders to identify strategic questions for television/motion picture titles and broad category research.
• Collect and analyze data from multiple sources (syndicated, primary, business etc.) in order to synthesize and develop a cohesive story, enabling senior stakeholders to make informed decisions.
• Stay abreast of all title-related tracking studies for TV and film properties. Write and distribute top line summaries to internal teams.
• Present findings to internal teams including but not limited to corporate, marketing, franchise and commercial teams.
• Emphasize turning consumer insights into actionable recommendations. Present and socialize findings throughout the organization to ensure visibility and integration among various stakeholders.
• Manage expectations of internal clients as it relates to project timelines, budgets and deliverables.

Additional Responsibilities
• Coordinate and lead brainstorm sessions and workshops with key stakeholders in order to ideate around business objectives, consumer insights and activations.
• Present results at monthly ''lunch and learn'' sessions in a dynamic and compelling manner.
• Stay abreast of current trends and new techniques in the field of market research.
• Build and maintain relationships with research counterparts from other divisions of Sony Pictures Entertainment as well as external vendors.
• Respond to time sensitive requests from internal clients.

Education
• Bachelor's degree (BA or BS) in related field (business, marketing, research, social sciences, etc.) is required
• An MBA, or advanced degree in anthropology, statistics, sociology, behavioral economics or social psychology a plus

Skills Required:
• 5+ years relevant work experience supplier or client-side
• Experience in media & entertainment industry (home entertainment, TV, or film), CPG, retail/e-commerce Industry desired
• Strong project management skills and research experience, including questionnaire design, data analysis and report writing.
• Ability to multitask, and to work effectively in an environment of tight deadlines and constant change.
• Effectively communicate and make clear and convincing presentations to stakeholders and executives. Express written ideas, thoughts, or facts in a clear, convincing, and organized way.
• Flexible personality, strong attention to detail, quick learner, and a strong, pro-active work ethic.
• Must be able to work autonomously as well as part of a team.
• Proficient with in MS Product Suite, especially Word, Excel and PowerPoint.
• Moderate to advanced statistical software skills (e.g. SPPS, etc.)

Preferred Qualifications
• Confident, self-motivated, and detail oriented.
• Analytical thinker who enjoys problem-solving.
• Strong business acumen.
• Intellectual curiosity and a passion for innovation.
• Organizational savvy, with the ability to ''read a room.''
• Compelling storyteller.
• Willing to challenge traditional thinking.
• Superior social, collaboration, and communication skills.
• Strong builder of relationships and trust.
• Passionate consumer of content – movies, TV, SVOD.
• Familiarity with the brands and franchises of Sony Pictures Entertainment.
• Comfortable with large sets of data, but equally happy to moderate a focus group of five consumers
• Not afraid to speak up and support his/her research findings

* Sony Pictures - CA - Culver City Area & Studios

Jobcode: Reference SBJ-d9z397-18-119-125-135-42 in your application.