Digital Sales Planner

Job Description

The Digital Sales Planner is responsible for generating and communicating sales proposals for presentation to advertising agencies and/or clients. This position follows through on all aspects of digital sales and campaign management, including developing media plans, completing necessary paperwork, implementing campaigns, and working with the various internal groups to optimize their campaigns to ensure they deliver and bill in full. Digital Sales Planners must be able to become experts on the pre-, mid- and post-sale processes to communicate effectively with various teams across the ABC OTV and DAS organizations. They must build and maintain relationships resulting in superior customer service on each assigned account.

Responsibilities:
• Create strategic digital plans that maximize digital revenue and meet client objectives. Work in partnership with the Revenue & Yield Management team and Sales teams to develop, price, and prepare multi-platform digital packages that incorporate ABC OTV properties, ABC Network, ESPN, Freeform, National Geographic, FX and Disney/Hulu Cross Portfolio.
• Utilize inventory tools to assess site sell-through and forecast future demand accurately to prepare plans that meet the needs of the client within the constraints of site traffic and product availability. Collaborate with the DAS Inventory team to understand current inventory trends.
• Be an educational resource for Sales on what can be sold digitally and make appropriate suggestions to meet client KPIs
• Understand Disney sites and products, social, audience targeting and DAR to put together media plans customized to each client
• Monitor queue and book digital orders in O1 accurately and efficiently
• Work closely with and communicate directly with client/agency contacts for general account support and campaign assistance
• Serve as primary liaison between sales, agency/clients and Ad Operations to ensure campaigns launch on time and deliver in full by actively overseeing delivery and revising or optimizing plans as necessary to exceed client expectations
• Complete necessary paperwork/forms through internal and external channels
• Update PowerPoint packages and product one sheets as necessary

Basic Qualifications:
• At least 1 year of experience in strategic planning (with an agency or publisher) or digital ad sales
• Understanding of the basics of digital advertising with a functional knowledge of digital ad products
• Ability to multi-task, efficiently manage time and prioritize deliverables
• Ability to manage client expectations
• Exceptional attention to detail
• Experience with and knowledge of the terminology and mechanics of the online advertising industry
• Strong Excel and PowerPoint proficiency
• Strong project management and organizational skills
• Exceptional written and verbal communication abilities for internal and external relationship management
• Solutions-oriented customer service focus that emphasizes driving sales
• Self-motivated to work independently while still being an active part of the larger team

Preferred Qualifications:
• Experience working with Operative One and/Salesforce/ Google Ad Manager-(DFP)
• Digital planning, sales, or campaign management experience
• Proficiency with digital ad servers and other digital media tools, such as Yieldex, Atlas, DCM, Omniture, ComScore
• Experience using Nielsen's Digital Ad Ratings
• Basic knowledge of TV/digital ad measurement

Required Education
• Bachelor's Degree

This position is with Disney Advertising Sales, LLC, which is part of a business segment we call Media Networks.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d5bpv1-3-22-240-205-42 in your application.