College Marketing Representative
Atlanta, GA US
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Adult Swim Games is looking for an experienced Senior Brand Manager to join our game publishing team. As a Senior Brand Manager, you will be in charge of leading all marketing initiatives for an exciting upcoming video game. The unannounced game will be a close extension of one of the best-known television shows in the universe. This is an incredible opportunity to become immersed in the creation of innovative and fun PC, Console and Mobile games, as a key member of one of the greatest entertainment companies in the world.
Perhaps you're also a marketing pro by day, and a gamer at night? Awesome! We'd love to hear about your gaming experience and familiarity with Adult Swim.
• Serve as brand lead across global markets, working closely with key stakeholders within WarnerMedia to drive awareness and conversions for current and upcoming games.
• Lead the full marketing life cycle for games, including market analysis, acquisition campaigns, and retention programs.
• Manage the marketing KPI's for our games to identify and react to opportunities and challenges.
• Collaborate across multiple disciplines and departments, including external studios, to inform and coordinate integrated marketing campaigns.
• Represent marketing initiatives with senior leadership, to help guide long-term corporate strategies.
• Work closely with production teams to help define and refine features to improve marketability of games.
• Partner with business development to identify and grow co-marketing and partnership opportunities.
• Work with internal and external creative, media and digital agencies to produce key art, screenshots, trailers, websites and other creative work.
• Travel approximately 30% of the time in conjunction with promotion of games
Who You Are
• You have 5+ years of experience in consumer and product marketing, preferably in either entertainment or technology.
• You have a track record in launching and sustaining digital products or services.
• You're results oriented and understand how to apply demonstrable ROI and KPI's for marketing campaigns.
• You're skilled in data analysis and reporting, particularly for launch marketing campaigns.
• You have strong product management experience, with a solid understanding of live services product life cycle.
• You have proven experience in strategic marketing and creative production, leading cross-functional teams to successful execution.
• It's a plus if you have video game industry experience!
• You have excellent organizational and time management skills with the ability to manage multiple assignments at once.
• You're a polished professional who is comfortable serving as the main contact for executives, internal stakeholders, partners, and third-party agencies
• You are a self-starter and strong team player who can work independently and responsibly.
• You are a strong spoken/written communicator with the ability to develop creative, clear, and concise storytelling for a variety of audiences
• You're just as nutty and passionate about gaming and our beloved Adult Swim brand as we are!
• Full-time position (40+ hours/week)
• Eligible for full benefits package (medical, vision, dental) + retirement benefits (401k matching!)
• Fantastic paid time off package (includes vacation, sick and personal days, plus holidays)
• Competitive compensation package
• Paid time off every year to volunteer
• 2018 Best Company for Working Mothers AND Dads
• An industry leading in-house learning and development team to help shape and grow your career
• Working for incredible WarnerMedia brands like HBO, CNN, WB, TBS, TNT, Turner Sports, Cartoon Network, Adult Swim and more!
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