Full Time Job

Growth Marketing Manager, Creator Marketing


San Bruno, CA 06-10-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.

The Global Creator Marketing team focuses on making YouTube the best place for Creators by celebrating, supporting, and inspiring. A core part of our job is developing and launching integrated marketing strategies that provide a personalized experience to meet creators where they are in the YouTube life cycle.

In this role, you will work across internal functions like Product, Engineering, Partnerships, Data Science, Go-to-Market, and Creator Insights to integrate data into experiments, analysis, and evaluation metrics designed to optimize the creator funnel to ultimately enhance Creator acquisition, engagement, and retention efforts. You will bring a creative outlook grounded in data, while ensuring execution excellence. You will navigate through internal and external partners and stakeholders, and will help break new ground as we engage the issues that matter most to our community. You'll represent the creator, and make sure the creator's needs is at the center of our work.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.

• Be responsible for Creator acquisitions, engagement, and retention strategy.
• Drive efficiency and optimize performance aligning marketing delivery and the departments reliant on it on a common set of standardized processes and tracking projects and workflows from initiation to completion. These include requests, approvals, service level agreements (SLAs), and reports.
• Develop the advocate of the Creator insights to inform business opportunities, risks, and testing framework.
• Manage and deliver project work including implementing growth science solutions, building models to drive desired behaviors, developing smart segmentation, and implementing experiments that result in actionable evaluation metrics to help guide strategic decisions to scale the business.


Minimum qualifications:
• 4 years of experience in an analytical role
• Experience with data sets and assessing experimental outcomes
• Experience translating audience learnings and big picture expertise into actionable insights that shape cutting-edge Growth strategies

Preferred qualifications:
• Masters Degree in a quantitative discipline (e.g., Statistics, Computer Science, Math, Physics, Engineering)
• Experience with integrated marketing campaigns. Creative experience, insight, and a desire to create transformative work
• Experience with SQL, Python, or R and international/multicultural experience
• Experience in driving cross-functional initiatives from strategy to execution
• Ability to work on multiple projects simultaneously and autonomously in a dynamic environment
• Passion for entertainment and creative culture and a visionary storyteller

Jobcode: Reference SBJ-rn908m-44-201-96-43-42 in your application.