Research Analyst

Job Description

WZZM 13 On Your Side is looking for a Research Analyst who is passionate about connecting consumer & industry trends with our best-in-class Linear TV and digital products to exceed our customers' advertising goals. The ideal candidate is a creative and curious person who seeks to drive new revenue opportunities by educating our internal team and external partners. This person will also provide research and insights about our audiences to News staffers, our Marketing team and General Manager as needed.

This role is based in Grand Rapids at WZZM and also serves our TEGNA sister station WOI in Des Moines, IA. The position is generally three days in-office and two days remote.

Responsibilities:
• Support Account Executives by researching consumer behavior and industry trends that translate into compelling insights for our clients
• Assist AEs with prospecting by category, season and vertical
• Recommend data-driven initiatives that further station goals and align with core values
• Identify emerging categories and trends, arming our sales team with market intel and strong VBRs
• Maintain Wide Orbit Media Sales programming and estimates
• Develop insights-based sales material that creates new revenue streams
• Work closely with Account Managers on client proposals
• Prepare and present post campaign reporting and lead regular internal insights discussions
• Other duties and responsibilities as may be required by our Content/Marketing teams to achieve KPIs across various departments

Job Requirements:

Requirements:
• Proficiency in research platforms including ComScore, Media Monitors, AdMall or similar research tools
• Excellent verbal and written communication skills, ability to transcribe data with clarity and brevity
• Problem solver with analytical skills who has a passion for taking on new challenges
• Confident collaborator who works with various departments and personalities to handle multiple projects in a fast-paced environment
• Proficiency in Microsoft Office suite of products
• Outstanding interpersonal, organizational, and time-management skills
• Occasional (1-2x per year) travel may be requested

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

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Jobcode: Reference SBJ-rnjnok-18-218-184-214-42 in your application.