Account Executive

Job Description

Account Executive - WYMT

About WYMT:

At WYMT we are family. We work hard and play to win, and have fun doing it. For more than 30 years of ratings dominance, we believe in giving back to our community. Rarely will you find a festival, parade, or charity event that does not include WYMT. We never take our success for granted and expect our employees to excel to the next level. Our culture is simple: we are a cohesive TEAM that invests in our people with continued learning and professional development. WYMT is the number one station in town for a reason: We are YOUR Mountain Television.

WYMT.com is the region's strongest digital platform. WYMT is involved and dedicated to the local communities we serve, participating in numerous charities and causes. A second channel, Heroes & Icons (H&I), allows WYMT to offer even more local programming, including dozens of live high school and college football and basketball games each year. The WYMT Food City Mountain Basketball Classic has generated nearly four million dollars for local students and schools.

Job Summary/Description:

WYMT has a rare and exciting opportunity for a New Business Account Executive to join our Sales team! We provide the culture, tools and environment for you to achieve unlimited success. This challenging and rewarding position will be responsible for the development of new business partnerships, including local station initiatives, and digital advertising sales.

The primary job duties and responsibilities include, but are not limited to:
• Create a strategic business plan with manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Up-sell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
• Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Collaborate with Traffic Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage day to day activity, build a pipeline and ensure execution.
• Use CRM (Matrix) tool for projections, weekly.

Qualifications/Requirements:
• Bachelor's or equivalent combination of education and experience.
• 1-3 years related experience preferred.
• Excellent communication and customer service skills.
• Must be knowledgeable in Microsoft Office suite, such as Excel, PowerPoint and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external customers.
• Candidate should be creative, flexible and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast paced, deadline driven.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now''

#LI-CW1 #GrayMMJ

Jobcode: Reference SBJ-rnknpk-3-149-24-159-42 in your application.