Digital Sales Assistant

Job Description

Digital Sales Assistant - WWSB

About WWSB:

WWSB-TV is the Gray-owned ABC affiliate in beautiful Sarasota, Florida. We have been serving the Suncoast community with accurate news, weather, and traffic for 50 years. We are part of the Tampa television DMA-come work in one of the fastest growing markets in the country.

Job Summary/Description:

The Digital Sales Assistant will work in a fast paced and exciting environment, helping our team of seasoned sellers to execute our client's digital campaigns on a monthly basis. This person will work hand in hand with our Digital Sales Manager. There is terrific opportunity for training and career growth with this position in the fastest growing part of our company.

The Digital Sales Specialist will handle the setup, ad traffic, optimization and reporting of digital ad campaigns and products such as Sponsorships, Targeted Display, OTT, SEM, YouTube, Social Ads and Media, and Targeted Email. The DSS will help Account Executives advise clients on strategy and campaign set up, then after the sale by tracking and making optimization recommendations for active campaigns. The Digital Sales Specialist is a critical part of our team focused on providing excellent service and digital campaign results to our clients by delivering reliably executed programs, reporting that shows value of our campaigns and insights that assist in successful outcomes for advertisers. Focus on retention of current digital advertising clients is key to long term stability for WWSB and for our clients.

The DSS will serve as one of the main point people in some client meetings and will address day to day campaign performance issues and provide timely resolutions around delivery, discrepancies, tracking, technical issues, etc.
The Digital Sales Specialist will become an expert in the field of Gray Digital Media, have a strong understanding of the local and regional media landscape, and can independently build digital campaigns in various product platforms.
*** Please note, the primary job responsibilities include, but are not limited to the duties listed above ***

Qualifications/Requirements:
• Bachelor's degree or commensurate digital ad operations or strategy experience
• Proficient with Microsoft Excel, Word, and PPT
• Superior multitasking skills. Able to prioritize work and work cross-functionally to handle multiple requests daily
• Excellent troubleshooting and problem resolution skills
• Superb written and verbal communication skills
• Must be highly motivated, strive for accuracy and excellence and be a team player

Nice to Haves -
• 4+ years of agency/client experience
• Google Certifications
• Experience in Double-Click for Publishers
• Experience with Facebook and Social ad campaigns
• Be able to obtain additional digital certifications upon request

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-gwvbe2-3-144-17-45-42 in your application.