Job Description
WPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital and Business Development Sales Manager in the #4 DMA in the country.
Our cross-screen marketing approach includes the following digital platforms: Weather.com, best in class CTV/OTT, video, search, social, digital display as well as broadcast television.
Responsibilities include but are not limited to:
• Responsible for directing digital sales efforts for all station digital and digital marketing services.
• Spearheads business development initiatives for the sales team.
• Develops and executes sales strategies which result in exceeding revenue targets in digital by vertical and by accounts
• Works with Account Executives and clients developing results driven marketing solutions across multiple platforms
• Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
• Be an effective educator/trainer both internally and externally on digital tactics, benefits, and trends
• Assists with the recruitment of talented sales professionals
• In partnership with the other Sales Managers, prepare and lead sales meeting.
• Prepares budgets and approves budgeted expenditures
• Works closely with Accounts Receivable and sales team to maintain current and collectible agings
• Potential to manage local Account Executives as we continue to grow our sales team.
• Manage Digital inventory and effective pricing
• Performs other duties as assigned
Requirements and Skills
• Bachelor's Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
• Minimum five-years' experience in Sales, preferably in the Digital field
• Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics
• IAB and/or Google AdWords certification a plus
• Proficiency in MS Office products required (strong focus on Excel and PowerPoint)
• Experience with Wide Orbit, Matrix, Strata, ComScore and AdMall are a plus
• Occasional travel required; available to work extended hours if needed
Jobcode: Reference SBJ-gxn22j-35-153-106-141-42 in your application.