Audience Development and Brand Manager - WMC

Job Description

Audience Development and Brand Manager - WMC

About WMC:

WMC-TV, virtual and VHF digital channel 5, is an NBC-affiliated television station licensed to Memphis, Tennessee, United States. The station is owned by Gray Television. The station serves roughly the western third of Tennessee, northern Mississippi, eastern Arkansas and the southeastern corner of Missouri over the air, on satellite, and on various cable systems.

Responsibilities include, but not limited to:

The ideal candidate is an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Cloud editing programs. Exceptional organization and strategic thinking is required to implement market research recommendations and achieve goals in audience development and revenue growth. This individual is a hands-on producer, who also manages the production and trafficking of station marketing content.

Qualifications:

Bachelor's Degree in Marketing, Advertising, Film/Video or other related field preferred. A minimum of 3 years proven working experience in digital and broadcast marketing producing measurable results using the latest trends and best practices. Highly creative with experience in identifying target audiences and devising social and digital campaigns that engage, inform and motivate. Expert knowledge of analytic tools, HTML and CMS applications. Must provide creative reel demonstrating advanced production knowledge, especially Adobe Premiere, Adobe After Effects and DSLR cinematography.

Jobcode: Reference SBJ-rzkpz3-3-141-8-247-42 in your application.