Digital Content Manager / Web Producer

Job Description

About WLUC:

WLUC has been a fixture in Upper Michigan for 65 years. The #1 rated WLUC is a market leader and an NBC affiliate. FOX UP News is #2 in this competitive five station market.

WLUC is in Upper Michigan. We're located in a recreational paradise. Winter, summer, spring or fall, if you enjoy the outdoors, this is the place for you. Ten minutes from anywhere, you'll find a trail, river, lake or event to capture your desire. The small town setting is peaceful and safe, but still has the big city entertainment and dining experiences. But it's the people of Upper Michigan that make this area stand out. They're friendly, helpful, honest and fun.
*** For more on WLUC, please watch this video: https://www.youtube.com/watch?v=xRKc-NECDPk***

Job Summary/Description:

The Digital Content Manager works with others in the newsroom, on breaking news and providing content across the station's digital platforms and social media. The Digital Content Manager is responsible for growing the station's digital brand through creating and implementing digital strategy, evaluating digital analytics and working with the entire news team, to foster editorial growth and provide daily copy editing and video editing, as needed.

Primary job duties and responsibilities include, but are not limited to:
• Gather, write, report, and edit news stories for all digital platforms and extensions
• Generates story ideas for digital coverage
• Posts stories and additional multi-media content to all digital platforms, including social media platforms
• Execute live stream coverage of press conferences or breaking news events, as warranted
• Work with the assignment desks and news director, to plan and facilitate daily news coverage and coverage of future special events
• Provide daily copy edits and regular feedback to newsroom reporters, producers and photographers regarding staff members' web stories, on-air scripts and videos
• Collaborate with the station's Sales and Marketing managers to execute news promotions and other digital content, as needed

Qualifications/Requirements:
• Journalism, communications or marketing degree or equivalent
• Able to write, produce and post news content with accuracy and urgency
• Solid understanding of digital analytics, industry trends and social media strategy
• Understanding of current events, weather and sports (Upper Peninsula knowledge is a plus)
• Able to use social media outlets to engage viewers
• Strong emphasis on professional social media skills as they relate to journalism
• Must be able to work well under pressure and with limited supervision
• Strong initiative and attention to detail is required
• Ability to maintain a positive work atmosphere by behaving in a manner that will work well with managers, coworkers and viewers
• Solid typing and copy-editing skills

Interested applicants can, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', we encourage you to upload your resume and cover letter

Jobcode: Reference SBJ-gw9x0n-18-224-0-25-42 in your application.