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Full Time Job

Digital Client Specialist

WLKY

Louisville, KY 12-21-2022
 
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
WLKY-TV in Louisville, KY, and Hearst Television, Inc., are seeking a Digital Client Specialist.

As a Digital Client Specialist, you will be responsible for working with WLKY Account Executives and their clients to ensure successful digital advertising campaigns. We're looking for candidates who can provide superior customer service to our clients and sales representatives.

Specifically, you'll work with the sales force on processing online and mobile advertising contracts, obtaining creative materials, and overseeing successful digital campaign execution. We're looking for a highly organized, detail-oriented team player with exceptional written and verbal skills. The ideal candidate has the ability to prioritize efficiently and manage time effectively. A positive attitude and professional demeanor are essential along with the ability to work in a fast-paced environment. This is a great opportunity in a growing segment of our organization.

Responsibilities Include:
• Campaign management and sales revenue analysis
• Build, traffic, and schedule advertising creative
• Proactively monitor, analyze and optimize all online advertising performance from creating insertion order to post-completion
• Effectively communicate with internal teams (sales, production, finance) and external clients on performance and delivery of commitments
• Provide troubleshooting assistance for creative and operations-related issues for all campaigns
• Work directly with clients and sales team to provide detailed client service and execute integrated marketing plans
• Prepare strategic PowerPoint proposals based on customer needs
• Develop creative concepts for digital campaigns and communicate effectively to the creative team

Key Requirements:
• Online advertising trafficking, sales coordinator/planner or related experience
• Experience with web technologies (HTML 5, Flash, JavaScript) preferred but not required
• Working knowledge of DFP, Google Analytics, Comscore, and Scarborough preferred
• Advanced Microsoft PowerPoint, Word, and Excel
• Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines
• Strong focus on teamwork and self-starter
• Extreme attention to detail and time management skills
• Desire to provide exceptional customer service and exceed client expectations
• In-person attendance is required

Jobcode: Reference SBJ-gk5m04-18-222-22-244-42 in your application.

Company Profile
WLKY

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.