Digital Revenue Manager

Job Description

Digital Revenue Manager - WIBW

About WIBW:

WIBW Television has been Northeast Kansas' News Leader going on 68 years. The station is a CBS affiliate and has a long tradition of excellence in producing 28 1/2 hours of news every week, as well as timely news and sports special programs. The station has just added OTT programming to go along with the daily newscasts, social, web and digital reporting. In Northeast Kansas, weather is often the #1 News story and the 13 Weather team is a leader in covering the ever-changing weather. Excellent weather coverages dates back to the devastating tornado that struck Topeka in 1966. WIBW TV is located on the developing animal research corridor between Kansas City and Manhattan, Kansas. Our News and Sports reporters cover the University of Kansas, Kansas State University, Emporia State University and Washburn University. And the Kansas City professional teams are also prominent in the station sports reporting. WIBW TV was the first station in Kansas, going on the air in 1953 and the station continues to produce the very best in news, weather, sports, web and digital reporting.

Job Summary/Description:

WIBW is looking for a progressive, creative thinker who can conceptualize, execute, and close revenue-producing ideas that connect our advertiser's goals to our digital-products. This position works on the sales management team in tandem with the General Sales Managers in business development for the station; specifically championing digital sales.

Responsibilities include, but not limited to:
• Drive digital revenue growth for the station and company; take revenue share out of the market, and create new digital business - be a part of every local advertiser's budget.
• Work at a partnership/consultant level as an expert in digital advertising with account executives, agencies and advertisers.
• Work in tandem with the National and General Sales Manager in revenue strategy, expense management, training, and overall cross-media revenue production.
• Oversight of all digital sales products, inventory management and pricing strategies.
• Ability to forecast revenue, develop and sustain a business plan to exceed the digital sales budget.
• Management of the digital sales pipeline, including the formation of individual AE budgets and regional/national agency business.
• Coach and deliver sales presentations in tandem with sales people.
• Create strong business relationships and develop a sense of team with the Account Executives and assist with targeting, building, negotiating and closing deals.
• Brainstorm with the sales people for creative marketing promotions that leverage the digital and broadcast assets.
• Develop and deliver best practices for digital knowledge among the sales department and clients.
• Partner with News and Creative Services to support the overall growth of our digital audiences through internal strategic objectives.
• Work with the corporate digital team on corporate led sales initiatives, 3rd party revenue channels, and group sales projects.
• Promote a winning, positive culture. Be a team player. Have a thick skin, ability to sell up and down. Have passion for the business, your job, and helping clients to be successful.
• Ability to translate and communicate problems into opportunities. Creativity and nimbleness is essential.

Qualifications/Requirements:
• Presentation experience, excellent written and verbal communications essential.
• Ability to manage multiple projects, manage time wisely, and prioritize projects and people.
• Strong computer skills, proficiency in Power Point, screen sharing, Excel, social media, etc.
• The understanding of SEO, PPC, Website Development, Audience Targeting, and any other non-traditional digital strategy us preferred. Some technical skills to work with ad tags, analytics, campaign tools.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now''

Jobcode: Reference SBJ-gw82oy-18-118-126-241-42 in your application.