Multimedia Account Executive

Job Description

Multimedia Account Executive - WGGB

MULTIMEDIA ACCOUNT EXECUTIVE (Experienced) - WGGB

About WGGB:

WGGB (Western Mass News) is located in Springfield, MA and has the ABC, CBS and FOX affiliates. Western Mass News was the 2021 Station of the Year as named by the Massachusetts Broadcasters Association. Our three major networks and digital platform speak daily to over half of Western Mass Mass and the area businesses. We have Western Mass's most live programming, from the Oscars to all the major live sporting events. Gray TV has extensive resources from training to specialized business units to a number of production divisions creating original content for our TV stations. Gray TV is looking into the future, come look with us.

Job Summary/Description:

WGGB is seeking an entry level Multimedia Account Executive to develop new business for both on-air and digital platforms. If you are a little analytical and a little creative, enjoy being out in the community, helping people succeed and are up for the challenge…you may just be the next person to make their mark in the Television Advertising world! We offer a comprehensive training program to help you to be successful in the fast paced, fun environment of multi-platform advertising. If determining your own success is for you, you NEED to apply today.

You'll with area businesses creating multi-level, multi-platform marketing campaigns for those businesses to succeed. Position involves prospecting and calling on new businesses, developing successful marketing plans with decision makers, retaining those businesses and collecting the cost of those successful plans. The Account Executive will utilize tools, such as Gray TV training, business planners, already created proposals and custom generated Television commercials to formulate those marketing plans. Typical day, but not limited to: Call on new business targets, schedule appointments to make in-person marketing presentations, participate in creative meetings for TV commercials, enter and manage orders, etc.

Please note - the primary job duties and responsibilities include, but are not limited to the information listed above

Qualifications/Requirements:
• Sales experience helpful, but not necessary.

If you feel you're qualified and want to work with a great group of sales people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

(Current employees that are interested in this position can apply through the Gray-TV UltiPro employee portal)

WGGB-TV/Gray Television Group, Inc. is a drug-free company

Jobcode: Reference SBJ-rozow4-3-145-119-199-42 in your application.