Full Time Job

Digital Sales Assistant


Bridgeport, WV 07-27-2022
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Digital Sales Assistant - WDTV


About WDTV:

Part of Gray Media Group, Inc: WDTV (CBS), WVFX (FOX), EVFX (CW), and EDTV (MeTV) are combined with Gray Digital Media (GDM) to provide the strongest marketing platform in North Central West Virginia. WDTV and WVFX simply reach more households than any other TV station in the area. Locally-WDTV and WVFX provide several hours of LOCAL NEWS including breaking stories, weather and sports.

WDTV as a CBS affiliate hosts more of the predominant local favorite Pittsburgh Steelers games than any other Network and has long been a home for March Madness, The Grammys, CMT Awards, The Masters, PGA Championship and many other high profile television shows and events. WVFX as a FOX affiliate features NCAA football that includes Big 10, PAC-12 and Big 12 (conference of WVU) games weekly, along with the NFC schedule of the NFL, Nascar, Major League Baseball including The All-Star Game and World Series, and the areas exclusive 10pm LOCAL NEWS. Gray Digital Media provide the station with the ability to be a one stop digital shop for our local customers (Audience Targeting, SEO, OTT, Native Ads, and so more). At this time, Gray has TV stations in 113 markets in the US and is the owner of the largest portfolio of #1 stations out of any broadcast group.

Job Summary/Description:

WDTV-TV is seeking a part-time Digital Sales Assistant to support the local sales team in its daily digital sales operations. Experience in television/digital sales support and traffic is helpful but not required. The ideal candidate for this position is detail-oriented, has excellent computer skills, and must be able to work in a fast paced environment.

The Digital Sales Assistant will handle the setup, ad traffic, optimization and reporting of digital ad campaigns and products such as Sponsorships, Targeted Display, OTT, SEM, YouTube, Social Ads and Media, and Targeted Email. The DSA will help Account Executives advise clients on strategy and campaign set up, then after the sale by tracking and making optimization recommendations for active campaigns. The Digital Sales Assistant is a critical part of our team focused on providing excellent service and digital campaign results to our clients by delivering reliably executed programs, reporting that shows value of our campaigns and insights that assist in successful outcomes for advertisers. Focus on retention of current digital advertising clients is key to long term stability for WDTV and for our clients.

The DSA will serve as one of the main point people in some client meetings and will address day to day campaign performance issues and provide timely resolutions around delivery, discrepancies, tracking, technical issues, etc.
The Digital Sales Assistant will become an expert in the field of Gray Digital Media, have a strong understanding of the local and regional media landscape, and can independently build digital campaigns in various product platforms.
*** Please note, the primary job duties and responsibilities include, but are not limited to the information listed above ***

• Will Train

Come join our dynamic sales team, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-r1zjmx-44-197-230-180-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.