Integrated Digital Specialist - Sales

Job Description

The IDS will support WDKY Sales Management and Account Executives to deliver effective digital marketing services expertise and best in class customer service to the Lexington market. The IDS works collaboratively with the sales team in business development to achieve determined goals and objectives.

Responsibilities
• Assists Sales Management and Account Executives in developing client proposals.
• Establish, maintain, and grow meaningful client relationships alongside sales team
• Educates and communicates internally and externally the value and benefits of digital marketing services and products.
• Analyzes digital campaign performance and recommends optimization for performance.
• Campaign reporting
• Assists with station contesting and sweepstakes
• Creates digital advertisements
• Other duties as assigned

Qualifications:
• BA or BS in Business Marketing, Advertising or Communications preferred
• Digital marketing experience and advertising agency or media experience a plus
• Knowledgeable of local digital marketing tactics and effective use for clients
• Resourceful, self-motivated and a skillful multi-tasker
• Effective communication and client presentation skills
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Be and effective partner of sales team in generating digital revenue
• Proficient in Excel, PowerPoint, and willing to become proficient on in-house sales systems and adobe products

Jobcode: Reference SBJ-rv3q47-18-223-32-230-42 in your application.