Multimedia Marketing Producer

Job Description

Multimedia Marketing Producer - WBTV

About WBTV:

WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 70 years, WBTV prides itself on putting our viewers first. Being ''On Your Side'' is more than just a slogan, but a culture that permeates throughout the station, and is truly felt by citizens of the Charlotte DMA. The city of Charlotte is home to the NFL's Carolina Panthers, the Charlotte Hornets of the NBA, and has countless museums, world-class restaurants, and local breweries to fill your off-days with fun, culture, and so much more!

Job Summary/Description:

If you love creative writing and visually telling stories that compel and engage audiences on all screens, then we want you as our next Multimedia Marketing Producer. The ideal candidate will be highly motivated and possess a special skill to help turn research metrics into human-centric marketing campaigns.

Duties/Responsibilities include but not limited to:
• Independently write, shoot, edit, and produce promotional video and multi-platform advertising campaigns for WBTV's brands and clients.
• Assist in writing press releases and web articles promoting WBTV's brands.
• Collaborate with the marketing team, news department, and clients to conceptualize and create content that will help expand our rapidly-growing broadcast and digital media presence.
• Create posts and content across multiple platforms, including but not limited to WBTV digital platforms, Facebook, Twitter, Instagram, and TikTok.
• Assist in placing Station Media campaign buys on all platforms (Premion, Roku, Amazon Fire, News and Weather Apps, OTT)
• Other duties as assigned

Qualifications/Requirements:
• Bachelor's Degree in Marketing, Advertising, Communications, Film/Video or other related field preferred.
• Demo reel and/or creative examples that demonstrate the following:
o Writing (Articles, Marketing Copy, Press Releases, Social Posts)
o Editing (Video, photos via Adobe Creative Suite)
o Knowledge and expertise with Facebook, Instagram, Twitter and TikTok.
• Experience in Graphic Design a plus.

Are you energetic, positive and goal-oriented? Please join our team, send your cover letter and resume, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-r7m9y8-13-59-61-119-42 in your application.