Creative Services Director

Job Description

Creative Services Director - WBTV

About WBTV:

WBTV was the first television station to sign on in the Carolinas and is considered the ''most trustworthy source of news and information'' in the area according to research. WBTV First Alert Weather is the certified most accurate forecast for the market as measured by WeatheRate. Being ''On Your Side'' for viewers, clients and the community is the guiding principle of WBTV and helps drive its award-winning newscasts and quality local journalism. Visit wbtv.com to learn more.

Job Summary/Description:

WBTV is seeking a Creative Services Director to lead the multi-platform marketing efforts in the Queen City of Charlotte, North Carolina! The ideal candidate will serve as the Television brand manager for WBTV-TV and will be responsible for the vision, strategy, and execution of all marketing and creative for the television's brands. The CSD will help develop, nurture, and direct a highly creative team of artists, producers, and marketing specialists. If you have strong organizational and communication skills, a highly collaborative spirit, and experience in managing people, on-air inventory, and media budgets, then this is the job for you.

Duties/Responsibilities include but not limited to:
• Develop strategy and execution of all marketing and creative for WBTV-TV, wbtv.com and other digital/mobile platforms
• Develop broadcast marketing and creative for company's brands consistent with values of each platform
• Close direction and supervision of all television marketing messages and scripts
• Close direction and supervision of all television, radio, social/digital spots, campaigns, and other creative
• Write or help develop key messages and scripts
• Oversee daily topical and proof of performance advertising
• Lead and oversee content sweeps campaigns across all platforms
• Lead and oversee brand and seasonal weather image campaigns
• Lead and oversee annual image campaigns for news and station brands
• Responsible for marketing plans and strategic action plans for projects driven by television marketing and promotion
• Support station community engagement projects through on-air promotion and marketing activations when available.
• Responsible for making research actionable and present in broadcast marketing and promotion for all brands
• Responsible for managing on air inventory and ad scheduling
• Oversee outside media planning and budget, working with an agency
• Responsible for commitments and compliance with national co-op partners
• Responsible for commitments and compliance to local sponsors for projects that include WBTV-TV promotion
• Responsible for commitments and compliance to radio partnerships
• Work closely with News Director and Research Director to respond quickly to challenges and opportunities
• Work closely with WBTV's Investigative unit and content managers to advertise stories, provide graphic support, and plan digital marketing for promotable stories on our sweeps calendar
• Develop and enact strategy based on local and Smith-Geiger research
• Consult and coach leaders and writers on other platforms on copywriting and other tactics
• Monitor on-air product and creative for quality and consistency; respond to problems and issues quickly
• Monitor partner platforms for quality and consistency
• Manage and negotiate all contracts related to television marketing, creative, and graphics. This includes voice artists and music
• Manage budget for television marketing. Purchasing, approve requisitions, make recommendations for budgets, capital, and out-year projects
• Responsible for the look and feel of all television/studio sets, signage, and vehicles
• Responsible for hiring, staff training and employee performance management
• Monitor industry trends in marketing, production, design, hardware, and software; look for opportunities, make recommendations
• Represent WBTV-TV in all marketing discussions and projects within Gray Television
• Responsible for all organizational communication from department, including weekly and monthly reports
• Oversee retail production for sales clients and partners
• Close direction and supervision along with sales leaders of sponsorships and partnership creative
• Work closely with Sales Managers to help develop sponsorship opportunities and grow revenue

Qualifications/Requirements:
• A four-year bachelor's degree is preferred or Marketing equivalent
• Key management position requires 10+ years in local television marketing and promotion.

Qualified, interested applicants may go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-gx5wxz-18-191-236-174-42 in your application.