Digital Marketing Manager

Job Description

Digital Marketing Manager - WBRC

About WBRC:

WBRC FOX6 News, a Gray Television station, is a legacy media powerhouse located in Birmingham, Alabama. Founded in 1949, WBRC has been On Your Side delivering local news, First Alert Weather, sports, and entertainment for over 73 years. WBRC is the largest and most trusted news team in Alabama and produces more than 64 hours of local news every week. As a broadcast pioneer, WBRC serves as Alabama's most watched television stations. WBRC is one of the strongest television stations in the country with dominant shows including our highly rated morning show, Good Day Alabama. The station also dominates the local market in it's early and evening newscasts, consistently delivering #1 ratings across all broadcasts.

Job Summary/Description:

If you love digital, streaming platforms and social media channels, here is the role for you! The WBRC FOX6 News Creative Services Department is in search of a Digital Marketing Manager. The Digital Marketing Manager will be the leader for all marketing and audience development on digital, social media and streaming platforms for WBRC. Our ideal candidate will be highly motivated, a self-starter, team-oriented and have a positive can-do attitude. This individual is willing to work with the news, sales, and creative services departments to forward the audience growth goals on all digital and streaming platforms for WBRC.

Working with the Creative Services Director and the Creative Services team. Work alongside peers in News (Digital Content Manager) and Sales (Digital Sales Manager). Communication and coordination with digital content team.

Duties and responsibilities include, but are not limited to:
- Develop and captain daily/weekly/monthly social media and digital strategy with the Creative Services Director and the Digital Content Manager.
- Social media management (brand + assistance with talent pages on all platforms).
- Platform-specific analytics reporting for news and marketing (Crowdtangle, YouTube, Google Analytics, Gray metrics, etc.).
- Post highly engaging content to all platforms (social media, YouTube, WBRC News apps OTT, website).
- Talent coaching/accountability on social media best practices, building engagement and growth.
- Assist Digital Content Manager with digital platform management when needed.
- Manage and execute paid client campaigns on social media, including ads and budget management.
- Modify website, OTT apps, YouTube, News and Weather apps based on research priorities.
- Write/edit relevant news and marketing articles for digital and social platforms.
- Point person for digital/outside media management.
- Place station media campaign buys on all platforms (Premion, Roku, Amazon Fire, Applw TV, News and Weather apps, OTT). Coordinate with Digital Sales Manager to place station promotional videos on available inventory.
- Manage annual digital marketing budget (daily boosts of top performing Facebook posts and station promotion as needed).
- Other duties as assigned.

Qualifications/Requirements:
- Ability to work independently and be self-motivated to complete quality projects under tight deadlines
- Strong social media optimizer utilizing Facebook, Twitter, and Instagram
- A positive personality and ability to work with others as a team
- Three years professional experience in Digital Marketing - Promotions or similar work environment required
- Writing (Articles, Press Releases, Social Posts)
- Editing (Video, photos via Adobe Creative Suite & Canva)
- Digital/Social Software (Facebook Business Manager, Crowdtangle, Arc, Google Analytics, SND, Etc.)
- Demonstrate knowledge and expertise with Facebook, Instagram, Twitter and Tik Tok social media platforms.
- Photography and Videography experience a plus.
- Leadership and management experience a plus.

Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-rvnk2m-52-14-8-34-42 in your application.