Promotion & Marketing Manager

Job Description

Promotion and Marketing Manager Position

WBAL NewsRadio & 98 ROCK, Hearst Radio/Baltimore, is seeking a highly motivated Promotion & Marketing Manager. This person must be able to manage numerous projects simultaneously while elevating the sound and image of our legacy brands. This person will also be a key player in helping develop and produce targeted, promotional campaigns that connect with our audiences across all platforms.

Job Responsibilities:
• Oversee, manage, and lead marketing & promotion department.
• Identify and implement strategies for increasing station brand awareness and resonance.
• Develop ongoing marketing strategies on all platforms including production & placement of television commercials.
• Manage, with news & program directors, production of compelling image & special event campaigns and topical promotion for all platforms.
• Attend outside community functions and meetings.
• Manage Baltimore Ravens and Baltimore Orioles promotional partnership including on-sight events.
• Develop targeted marketing strategies utilizing analytical tools including Nielsen data, national trends and available research.
• Work with sales management team on developing revenue based promotional concepts.
• Develop marketing strategies on social and digital platforms including Facebook, You Tube, Twitter, and Hearst Core Audience.
• Oversee all public relations activities.
• Maintain ongoing alliance with counterpart at WBAL-TV; formulate synergies.

Experience Requirements:

A minimum of 3-5 years in station marketing/promotion/brand management.

Related military experience will be considered .

Wide Orbit experience is a plus but not necessary .

Qualifications Requirements:

Must have a winning attitude and a commitment to excellence and quality promotion /marketing.

Must have proven skills of collaborating with leadership team & all station personnel.

Must be highly creative; a compelling writer able to craft compelling messages

Excellent verbal communication , writing & interpersonal skills

Detailed oriented & organized.

Valid driver's license (hire is contingent on good driving record).

Education:

College degree in marketing, broadcasting, journalism or related field is preferred.

Military training from Defense Information School (DINFOS) will be considered.

Jobcode: Reference SBJ-dy9p4q-18-226-222-12-42 in your application.