VP, Marketing

Job Description

WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.

Job Description:

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

The Warner Music Artist & Fan Experiences Group functions as a centralized, in-house creative agency for the Warner Recorded Music roster as well as for third party artists who need our expertise. This team is responsible for the development of programs to grow 1) fan engagement across digital, social, gaming and emerging platforms, cultural resonance, and 3) revenue and market share for artists. This happens through merchandising, ticketing, subscriptions, content, collaborations, and more. Turning label and artist goals into ''must-have'' experiences for fans.

Warner Music Artist & Fan Experiences is a global team with a simple ethos: put the Artist at the center. Our team is made up of marketers, strategists, graphic designers, and engineers. We are creative and detail-obsessed. Above all, we are music fans - unabashed, enthusiastic music fans. We are passionate champions of our artists, and we work tirelessly to deliver for them every album cycle, every tour, every day.

We are flexible, agile and strategic. Our global sales and marketing teams provide a broad suite of expert commercial and marketing knowledge. We utilize the latest digital marketing technology, develop infrastructure and execute strategy through consumer analytics, email marketing and CRM expertise that turns the artist goals into memorable experiences for fans.

Your role:

The VP, Marketing works directly with the artist and their teams to develop their brand and grow their business in the marketplace across merchandise, ticketing, content, collaborations and more. This is an artist marketing role focused on innovation, inspired by music and style trends, and centered on artist rights. The Sr. Director, Marketing will develop marketing strategies that deliver business outcomes and will be supported by the production, sourcing and product development teams. This leader will create cohesive go to market plans and experiences that generate fan engagement, earned media and incremental revenue throughout the entire lifecycle of an artist's projects. You will collaborate with the entire Label staff supporting that artist -- Executives, Product Managers, Business Affairs, Marketers, A&R. You will also work closely with the Artist and their representation, Managers, Agents, Lawyers to extend the artists brand into the marketplace with outside brand partnerships, merchandising and content collaborations

Here you'll get to:
• Partner with SVP, Label executives, Artist(s), Brands, Platforms and Operations to ideate and develop go to market plans that are in full support of the label and artists business goals
• Serve as the primary label and WEA liaison driving full funnel marketing strategies and campaign narratives for your roster
• Develop artist brand profiles in partnership with Creative Director and the Audience/Analytics team to inform brand and business strategy
• Pitch stakeholders and receive buy-in to secure approvals for all aspects of developed strategy
• Work collaboratively with your immediate team members – Creative Director and Account Director – to ensure cohesion and see all programs through from conceptualization to execution
• Successfully deliver measurable fan-centric experiences that create loyalty between fans and artists
• Understand the impact of programs and communicate value delivered to appropriate stakeholders
• Foster close, positive relationships with all stakeholders, internally and externally including Label and WEA counterparts and Artists and Artist management
• Liaise with other Marketing strategists to share learnings, best in class practices and resources

About you:
• You are a motivated team player
• You are data driven and have a deep understanding of fans and shaping culture
• You are passionate about music and have experience working with talent
• You are a creative problem solver who can course correct as circumstances change
• You have past experience that exhibits your independent thinking, high personal standards, creative eye, and ability to work on a cross-functional team
• You are a strategic thinker and creative marketer who is able to connect dots to create the bigger picture
• You have strong leadership, relationship building & problem-solving skills
• You are an effective communicator who can convey information efficiently at various levels of leadership and cross departmentally
• You have excellent time management, follow-up, and organizational skills with ability to prioritize workload, and a strong attention to detail.
• You are self-motivated, able to work independently and efficiently to meet deadlines.
• You enjoy working in a fast paced, dynamic environment and embrace change
• You are results oriented and focused on outcomes
• You understand the importance of the narrative and are a storyteller yourself

We'd love it if you also had:
• 8+ years of marketing, business development or comparable relevant experience at an agency or in the music/entertainment industry
• 8+ years of demonstrated experience working cross-functionally within a larger team
• Bachelor's degree in related field, from an accredited college or university preferred

About us:

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Jobcode: Reference SBJ-g69q78-3-22-70-9-42 in your application.