VP, Catalog

Job Description

At Warner Music Group we're all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual's value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.

Consider a career at WMG and be a part of one of the most influential forces in culture today.

A little bit about our team:

ADA is the world's leading distributor of independent music. We strive to be a valuable partner to our label clients, guiding them to success across the commercial and marketing space, as well as providing a suite of label services from publicity to radio promotion. We work globally to deliver high-impact opportunities, and work to ensure reliable and visible content pipelines around the world. This role will work to enhance these services and strategy specifically as it pertains to our partners catalogs

Why this could be your next big break:

As ADA's VP of Catalog, you will transform the way we service our client base, understanding and delivering on the value that catalog brings in a streaming-focused landscape, educating clients on how best to exploit catalog, and acting as the chief marketing strategist for our largest catalog partners. You will work cross-functionally across ADA teams globally to quantify and enhance the value of our partners catalog revenue.

Here you'll get to:
• Partner & collaborate closely with US, UK and International marketing & commerce teams at ADA as well as labels and artist management to develop and execute digital marketing and audience development strategies and campaigns for catalog and off-cycle frontline artists.
• Drive new business initiatives and idea generation with the accounts for catalog product to produce market leading innovative activations and to maximize sales, streams and exposure for artists
• Handle day-to-day responsibilities for International communication of catalog release priorities with the aim to sell more products globally and work with the accounts a more holistic way
• Create catalog campaigns in anticipation of new releases for artists- warming algorithms and creating engagement with audiences to ensure success on new content, while influencing incremental catalog streaming consumption of frontline artist's catalog through the development of marketing campaigns centered around dynamic artist content, robust advertising campaigns, artist channel visibility & optimization and earned digital partnerships.
• Work with analytics team to measure campaign effectiveness and create baselines to show increased metrics and results, managing an analytics and reporting toolset to measure the effectiveness of campaigns and make informed recommendations
• Act as the conduit/advocate/liaison between the broader catalog team at ADA to ensure extensive campaign support across multi-functional departments.
• Work alongside the ADA label management team and physical sales teams to maximize account support around tentpole moments.
• Test, assess and update best practices to maximize consumption, artist integrity and fan engagement.
• Identify new opportunities to reach audiences through new technology, strategic partnerships, digital advertising, etc.
• Manage a percentage of time of both a US and International Catalog person's time to help support the physical angle of a campaign, working with labels and managers to devise physical catalog strategy alongside the global physical teams.
• Represent Catalog strategy in Content & Client Acquisition pitches
• Work closely with BMG and their ADA main points of contact to identify and drive catalog priorities and plans - ideally working on a 6 month basis, including measuring campaign effectiveness and value

About you:
• You have at least 10 years of experience in digital sales and marketing, with a focus on catalog repertoire
• You have a strong passion and wide breadth of music knowledge, with a knack of intuitively understanding that contents fanbase and where it ''fits'' in the current landscape
• You have a expert understanding of how catalog functions both digitally and physically, and have a vision for how catalog will continue to operate in the modern streaming landscape.
• You have a strong understanding of distribution, and it's place within the creator, label, and DSP ecosystem, with strong relationships with both internal and external partners
• You are comfortable working cross-functionally, and have the ability to be both a coach and an independent contributor to get the job done.
• You have demonstrably strong analytical skills and problem-solving ability; portfolio of relevant work appreciated
• You have a high degree of data literacy, and are comfortable deriving insight with self-service BI tools and platforms
• You are a problem solver, with the ability to reach out the right people to tear down roadblocks, accelerate timelines, and motivate others around you to success

It would be music to our ears if you also had:
• College Degree preferred
• Experience running digital marketing campaigns, including advertising and influencer marketing
• Experience with people development and team leadership
• Independent distribution experience

About us:

With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, one of the world's leading music publishers with a catalogue of more than one million copyrights worldwide.

For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels. As well as consumer brands such as Songkick the live music app, EMP the merchandise e-tailer, and UPROXX the youth culture destination.

Love this job and want to apply?

Click the ''Apply'' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too..

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Jobcode: Reference SBJ-rek6w1-18-118-140-108-42 in your application.