Manager, Marketing & Digital

Job Description

Job Description:

Job Title: Manager, Marketing & Digital

A little bit about our team:

The Marketing & Digital Department at Atlantic Records is a unique hybrid department responsible for developing comprehensive digital and traditional marketing strategies as well as coordinating all efforts, internally and with outside parties, on all projects.

Your role:

You'll be at the forefront of marketing and digital strategy for a diverse roster of artists. You will serve as the quarterback to drive the project alongside the artist, manager and their core team at the label.

Here you'll get to:
• You will be the main point of contact for your assigned roster of artists – providing tools, direction, and information to all departments and relevant external parties, while coordinating each department's efforts in execution of marketing strategies.
• Develop marketing and digital plans that allow the artist to engage and grow their fanbase.
• Oversee creation and implementation of digital assets such as but not limited to shortform social content, advertising assets, websites, sweepstakes, UGC content campaigns, etc.
• Oversee artists' online presence to ensure consistent posting, up to date images, playlists, etc.
• Spearhead creation of artist content, while developing plans to enhance value and reach.
• Work closely with the artist and team to help develop and maintain a consistent image and brand.
• Manage project budgets and successfully execute plans while working within budget.
• Coordinate artist activities around releases and tour dates to increase exposure and profile.
• Initiate and execute the creation of physical and digital product to generate revenue.
• Attend and contribute to relevant company meetings in connection with assigned projects, and provide department head with timely feedback and follow-up regarding any action items.

About you:2-4 years of marketing experience within the music industry
• Tech savvy – proficiency in Microsoft Office, Adobe Photoshop and all social media platforms
• Broad knowledge of and passion for contemporary music scene and lifestyle
• Understanding of digital culture and landscape including TikTok, Instagram, etc.
• Ability to manage multiple tasks and work in a fast-paced environment on short deadlines
• Ability to plan, organize and execute campaigns in a timely manner
• Ability to brainstorm and implement creative marketing ideas through to completion
• Excellent written and verbal communication skills
• Attention to detail

We'd love it if you also had:
• Awareness of trending entertainment sectors including gaming, NFTs, Film/TV, tech, etc.
• Experience with grassroots influencer marketing

#LI-Hybrid

Jobcode: Reference SBJ-gkz8kp-3-17-150-163-42 in your application.