Director, Catalog Marketing

Job Description

At Warner Music Group we're all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual's value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.

Consider a career at WMG and be a part of one of the most influential forces in culture today.

Job Title: Director, Catalog Marketing

A little bit about our team:

In this role, you'll develop and execute marketing campaigns for Warner Music Nashville's (WMN) catalog titles to directly impact revenue, streaming consumption and sales, and audience growth. This role will work with all departments at WMN, reporting to the SVP, Commercial Partnerships.

Why this could be your next big break:

Warner Music Nashville's Director, Catalog Marketing, is responsible for hits after they're hits. You'll lead strategy and execution on catalog marketing and sales campaigns to drive revenue and consumption growth by working and collaborating with WMN's artists and management partners, as well as teams in Streaming, Artist Development, Digital, International, Analytics, Production, Creative, and A&R.

Here you'll get to:
• Act as the project management lead among all teams on catalog marketing and sales initiatives, including pitching proposals, communicating and reporting on strategy, delivering on timelines, and maintaining release schedule.
• Develop and keep thorough knowledge of label's catalog including release dates, marketing initiatives, and consumption, sales and chart history.
• Plan and execute marketing and sales initiatives for catalog ahead of and during large cultural moments including new releases, press moments, viral/trending moments, tours and key anniversary events.
• Maintain relationships with artists, managers and label to propose, plan and communicate catalog marketing strategy and updates.
• Partner with WMX teams to strategize and execute catalog marketing initiatives, including Sales, Production, Rhino, Topsify, X5 and more.
• Create and present weekly updates for all campaigns highlighting wins and opportunities. Meet regularly with executive teams to deliver updates.
• Identify and execute on new initiatives for catalog including ATMOS, Spatial Audio, Vinyl, Long-form video, and Music Videos.
• Manage catalog marketing budgets.
• Use analytics and insights to inform effective marketing initiatives and strategies.
• Act as an archivist, working with artists, managers and label in the present to prepare for catalog initiatives in the future.
• Maintain a presence at label meetings and events.

About you:
• You have 5+ years of similar/related experience
• You have experience strategizing and executing marketing campaigns
• You are passionate about music and music trends
• You are a highly effective communicator
• You are tech-savvy and have strong analytical skills
• You enjoy being creative, innovative, detail-oriented and resourceful
• You thrive in a fast-paced environment
• You enjoy building and fostering relationships across teams, departments, and with external partners
• You are a team player and a self-starter

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Salary Range

Job Posting Ranges are included for all California, Colorado, New York, and Washington job postings and 100% remote roles where talent can be located in CA, CO, NYC and WA. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Jobcode: Reference SBJ-g30224-18-221-165-246-42 in your application.