Director, Brand Partnerships

Job Description

Job Description:

Job Title: Director, Brand Partnerships

A little bit about our team:

The Brand Partnerships and Commercial Licensing Department is responsible for all outreach to brands and advertising agencies with the ultimate goal of aligning the label, affiliated labels and/or individual or a group of artists with branded campaigns.

Your role:

You will be cultivating strategic partnerships for the company and Atlantic's diverse roster of top-notch artists with the goal of a) creating impactful campaigns and promotions to sell more records, raise the profile of our artists and the Atlantic Records brand; b) funding our creative marketing campaigns; and c) offsetting our marketing costs.

Here you'll get to:
• Create campaigns that vary in size and scope and extend from overall company-based partnerships that leverage and monetize in-house resources such as Atlantic's extensive network of college representatives, urban market street teams, the company website, e-mail lists and wireless database; to artist-based, 3rd party campaigns that include TV, print, radio and online components, tour sponsorships, music licensing and video product placement.
• Cultivate and maintain key relationships with CEOs, CMOs, ad agencies, brand marketers, magazines, television marketing executives to create opportunities for the label and our artists; Primary label liaison with the advertising and brand marketing community.
• Work with product managers, radio promotion, sales, publicity, new media, art department to develop creative marketing strategy and plans as needed for all developing and established artists.
• Work with legal and business affairs to execute all deals.
• Work with WMG and WSM on large deals to advantage company position, artist exposure, bring in licensing revenues and sell more records.
• Work within established budget to execute and coordinate key marketing programs.
• Manage staff and communicate company priorities to maximize marketing opportunities for our artists.

About you:
• 3+ years of experience in label, management or agency brand partnerships, or brand management, college educated or highly specialized experience.
• Creative marketing ideas
• Strong writing skills
• Negotiating skills
• Leadership and people management skills
• Strategic thinker
• Relationship builder and maintainer
• Organizational and financial management skills
• Ability to work in fast-paced environment with relatively short deadlines
• Ability to manage multiple tasks
• Knowledge of standard office programs including Microsoft Word, Excel and PowerPoint

#LI-Hybrid

Job Posting Range
$75,000 to $120,000 Annually

Job Posting Ranges are included for all New York and California job postings and 100% remote roles where talent can be located in NYC and CA. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Jobcode: Reference SBJ-r0p646-3-15-46-13-42 in your application.