Full Time Job

Coordinator, Digital Marketing/ Social Media

Warner Music Group

New York, NY 08-27-2022
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Coordinator, Digital Marketing/ Social Media

Job Title: Coordinator, Digital Marketing/ Social Media

A little bit about our team:

The Digital team at 300 Elektra Entertainment is a full-service, agency-like marketing team, dedicated to building artist careers through the intersection of music and technology. They are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partners in our 360 relationships, across music, touring, merch, and all other aspects of the artist career. Through creative marketing campaigns, they build online fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. They create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.

Your role:

The Digital & Social Media Coordinator directly to the Senior Vice President of Digital Marketing and is the primary role in supporting the artists and label's social media strategy and executing the promotion of new releases weekly across social media accounts. The Digital + Social Media coordinator works with the Creative, Digital and Marketing teams to manage and execute release and artist-related content, label-related and newsworthy content being posted on label and artists' social accounts. Within the role, you will work on reaching thousands of music fans by creating social posts across Instagram, TikTok, Twitter, Facebook, YouTube Community and Triller. Here you'll be able to support priority releases of some of the best and biggest artists. You will have the opportunity to be creative, ideating new social content for artist and label as you engage a multitude of fan bases across all genres. You'll also brainstorm digital marketing strategies and campaigns, stay up-to-date with current trends, and establish a fluency within social media platforms.

The ideal candidate is detail-oriented, and able to multi-task as you will be juggling the social media marketing of a multitude of releases. This person is interested in promotion online with innovative digital campaigns AND has an interest in new technology. They read blogs every day, installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue. They live on social media, lifestyle blogs, and discovers new music in interesting ways. You MUST be highly creative, extremely motivated, and love being a part of a team.

Here you'll get to:
• You are nice!
• Coordinate with Digital Marketing teams to support weekly releases on the company's social media platforms
• Actively manage and promptly promote the day-to-day artist releases, activations, priorities, catalog integrations and general content
• Provide roll out support for both artist and 300 Entertainment campaigns
• Oversee and update all social media platforms and current scheduler: Later/Link in Bio
• Actively update the label website and Instagram with new releases including: albums, singles, music videos, New Music Friday posts and more
• Coordinate with Digital Marketing teams and email team to support releases, merch, playlists, opt-ins, tours and more to be sent out in weekly newsletters
• Report social media trends and growth for 300 Ent artists – report to be shared in weekly meeting + via email to artist teams
• Maintain a weekly and monthly calendar with new releases, music videos, artist content, cultural events, and more
• Update 300 Entertainment playlists on YouTube, Spotify and Soundcloud on a weekly basis with all new releases
• Create and/or update links to content via FeatureFM or Linkfire to be included in social posts
• Coordinate with creative services department in the creation of weekly and months assets including: animated clips, static visuals, banners, social skins, landing pages, and more
• Keep up-to-date with current music industry and social media trends
• Research artist and TikTok content for weekly/monthly priority releases and daily social posts
• Provide weekly data/analytic reports regarding social media engagement and follower growth

About you:
• You have a passion for music and tech - we know you're at you're best when you're doing what you love and are looking for candidates that LOVE music, culture, social media, the internet ad technology
• You have AMAZING organizational abilities
• You can multitask and prioritize
• You can manage multiple deadlines and urgent tasks
• You are willing to learn a little bit of everything, and open to take on anything
• You are insanely detail-oriented
• You are excellent at listening, interpreting, and communicating
• You are creative
• You are a self-starter
• You are curious and ask questions

We'd love it if you also had:
• BS or BA in Marketing, Communications, or similar
• 1-2 years of Digital Marketing experience
• 1-2 years of music industry experience preferred; other related experience considered
• Experience working with artists and marketing across genres and across social media platforms
• Working knowledge of interactive technologies and communication tools including email, social media, and viral marketing techniques (TikTok Facebook, Twitter, Instagram, YouTube, Spotify, Snapchat, etc.)
• Experience and knowledge of streaming platforms
• Some experience with Photoshop, basic HTML, social media publishing tools and video editing
• Juggler & multi-tasker extraordinaire! Proven excellence in prioritization, time management and follow up skills with an attention to detail


Jobcode: Reference SBJ-gx81n1-44-201-68-86-42 in your application.

Company Profile
Warner Music Group

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics and Warner Music Nashville.