Sr. Marketing Specialist

Job Description

The Job

Warner Bros. Home Entertainment Inc. seeks a Sr. Marketing Specialist for the Film department.

The Daily
• Manage creation and execution of multi-features and digital bundles, driven by key account opportunities: define marketing strategy, product positioning and target audience and coordinate execution with support teams
• Secure partner approvals for physical and digital bundles in international and US markets
• Support the team on ad hoc analyses and budget needs (e.g., writing presentations for management, consolidating actual costs for post-street financial reporting, etc.)
• Manage FanFlix (WB retail destination platform) promotions including setting up digital rooms, gathering assets, logos, and marketing materials
• Collaborate with promotional team to approve and develop marketing materials for any partnerships promotions secures
• Manage creative briefing and product development for U.S brand initiatives and international bundles
• Coordinate with social teams on asset creation
• Secure partner approvals for liquidation and lost rights initiatives
• Work with manager on recently 4K remastered campaigns
• Manage Catalog Product Re-works

The Essentials
• 2+ years experience in marketing, entertainment marketing, consumer packaged goods, advertising agency or account management required.
• Previous experience in entertainment industry (especially home video) preferred.
• BA/BS degree in Business Administration, Literature, Film, or related field or equivalent work experience required.
• Proficiency with MS Office Software (Word, Excel, Powerpoint).
• Knowledge of theatrical and home entertainment product.
• Analytical skills (both quantitative and qualitative).

Jobcode: Reference SBJ-rzkenq-18-191-189-85-42 in your application.