Full Time Job
Social Media Manager
Warner Media
- Paid
- Full Time
Job Description
The JobThe Manager, Social Media is a critical member of the social team and will implement campaigns to create and sustain an engaged and loyal fan base across multiple social platforms including Facebook/Instagram, Twitter, Tik Tok, Snapchat, Spotify &YouTube, etc. This role is highly collaborative and will work across the organization with multiple stakeholders to identify opportunities for growth and to measure success.
The Daily
• Manage in developing optimization strategies for each page/channel on each platform based off KPIs and performance metrics established by the Sr. Manager;
• Find ways to use social media and content to deepen our relationship with our audiences in LATAM, to drive subscriptions, grow our digital/social channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways;
• Develop and strategize plans for new audience programs within social media.
• Establish brand social content strategies supported by paid amplification to generate successful campaign results; use insights to improve and optimize campaign performance;
• Collaborate with the in-house Creative Services team to generate innovative social content as well as fine tune the HBO MAX brand voice across channels;
• Work directly with editors to ensure creative objectives are being met. Approve social media marketing copy in partnership with the engagement team;
• Work with content, brand, planning, engagement and acquisition teams develop and maintain an editorial and promotions calendar;
• Manage and organize direct reports for the publishing of content on social media channels, leveraging social media management (SMM) systems and marketing automation tools/software;
• Lead the content approval process with both internal and external stakeholders;
• Actively report, track and optimize performance of social media channels. Make recommendations and provide updates to the Marketing Team;
• Partner with Data Engineering, marketing technology and BI to gather data and establish new reports/dashboards;
• Monitor social trends, stay abreast of new social platforms and best practices, and provide competitive social analysis.
• Work closely with platforms (Facebook/Instagram, Twitter, TikTok, Youtube) and vendors (e.g., agencies) to identify opportunities; understand their best practices and recommendations for the improvement of brand social at HBO Max.
• Communicate and educate internal teams on new features and offerings in the social media sphere.
• Lead a small team of Community Managers.
The Essentials
• BS degree, with a concentration in Social Media, Public Relations, Journalism, Business preferred or equivalent work experience.
• Fluency in Portuguese and English is a must; Spanish is a plus.
• Social media management experience developing and executing social media marketing strategy. Preferably at a marketing/creative agency, or within the entertainment industry.
• Experience supporting a direct to consumer service desired.
• Experience leading a team.
• Prove experience identifying meaningful, actionable insights within past successful social media campaigns.
• Experience using social, project management and reporting tools like Sprinklr, Hootsuite, Asana, etc.
• Knowledge and strong interest in pop culture, social platforms and influencer talent;
• Proficient in Photoshop, PowerPoint, and Excel;
• Desirable: Passion about sports, especially soccer.
• This role will oversee the Champions League project so it's essential to have experience in making content about soccer or passion about sports.
Jobcode: Reference SBJ-d988q4-3-90-187-11-42 in your application.