Senior Analyst, Ua U Mobile Influencer Marketing

Job Description

At Warner Bros. Games San Francisco we are bringing to life some of the world's most iconic characters, stories, and universes. Come help us build a world-class studio and take leading entertainment franchises to 1.2 billion mobile gamers. We are committed to creating fun and engaging games for our fans and are positioning ourselves to be a top player in mobile.

The Job

WB Games' Digital Publishing team is recruiting an Sr. Analyst, UA – Mobile Influencer Marketing. This person will work within the Performance Marketing team, in collaboration with the Influencer Relations team, and will be responsible for coordinating across those teams to track the results of multi-million dollar UA influencer campaigns and manage internal legal and contracting processes for the WB Games influencer program. The ideal candidate should have an understanding of UA measurement, a solid grasp of the influencer marketing landscape, knowledge of the free-to-play games space, must be a team player.

The Daily
• Measurement: Partner with analysts, and data science teams to measure the impact of influencer campaigns. Quantify the results and measure against forecasts.
• Reporting: Drive initiatives to consolidate analytics and KPI reporting across the business, globally.
• Forecasting: Work with internal teams to document benchmark KPIs and maintain realistic expectations for the organization.
• Internal Operations: Understanding and ability to manage internal legal and finance processes and logistics for influencer and agency contracts, FTC disclosures, etc
• Campaign Planning: Develop UA driven tactics that drive game installs and interest in collaboration with Influencer Relations team.

The Essentials
• 3+ years of experience working in mobile games, User Acquisition and/or Influencer Marketing, across diverse portfolio of apps, games and/or marketing channels, and an established history of unlocking performance through testing and measurement.
• Experience working on top 25 grossing mobile apps and/or top selling console titles.
• Experience with strategic planning and with forecasting and articulating business outcomes.
• Expertise with BI tools like Looker
• Extensive experience with User Acquistion measurement tools
• Strong understanding of free-to-play business model, understanding of player LTV, ARPU curves, and relationship with CPI
• Clear understanding of influencer platform algorithms
• Strong knowledge of YouTube and Twitch content creators and pricing

Jobcode: Reference SBJ-gqvkoz-18-117-107-90-42 in your application.