Job Description
The Job
The WMTO Data Strategy and Product team is seeking an experienced Product Manager to perform a key role in the measurement and attribution vertical. The Product Manager will partner with ad sales, marketing and measurement business units across WarnerMedia brands to develop and drive an enterprise-wide measurement and attribution strategy. He or she will actively collaborate with WMTO technology teams to define a suite of measurement and attribution products, roadmaps and epics of work that deliver on the enterprise strategy. The ideal candidate will bring experience within media measurement and attribution space, a sound technical background and great communication skills.
Daily
• Evaluate and document the current state of media (linear, D2C, ad sales, marketing, etc.) measurement and attribution across the WarnerMedia enterprise.
• Collaborate with business unit leads across WarnerMedia to define the current pain points and revenue generating opportunities within the measurement and attribution space
• Define epic, sprint and story level work items across a product portfolio
• Collaborate with tech leads in a variety of WMTO groups to define, prioritize and estimate the development work required to deliver on product roadmaps.
• Facilitate the agile process (PI planning, sprint planning, backlog grooming, etc.) for a portfolio of measurement and attribution products
• Be a thought leader in the media measurement and attribution space and an advocate for the WMTO data strategy and product group and the enterprise-wide view that team provides.
Essentials
• Experience with traditional media measurement services (Nielsen, Comscore, etc.) as well as new media marketing measurement and attribution tools (Google Analytics, Adobe, Amplitude, etc.).
• Experience navigating complex, matrixed organizations and effectively implementing strategic initiatives
• Experience managing a portfolio of products and operating in an agile methodology
• 4+ years of media measurement and attribution experience (or similar ad sales / marketing experience)
• 4+ years of overall experience in technology development and delivery
Jobcode: Reference SBJ-gkqj9p-44-200-74-73-42 in your application.